Erstellt von Bethany Staff
vor mehr als 4 Jahre
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3.1 - Businesses in the real world 3.1.1 - The purpose and nature of businesses 3.1.2 - Business ownership 3.1.3 - Setting business aims and objectives 3.1.4 - Stakeholders 3.1.5 - Business location 3.1.6 - Business planning 3.1.7 - Expanding a business 3.2 - Influences on business 3.2.1 - Technology 3.2.2 - Ethical and environmental considerations 3.2.3 - The economic climate on businesses 3.2.4 - Globalisation 3.2.5 -Legislation 3.2.6 - Competitive environment 3.3 - Business operations 3.3.1 - Production processes 3.3.2 - The role of procurement 3.3.3 - The concept of quality 3.3.4 - Good customer services 3.4 - Human resources 3.4.1 - Organisational structures 3.4.2 - Recruitment and selection of employees 3.4.3 - Motivating employees 3.4.4 - Training 3.5 - Marketing 3.5.1 - Identifying and understanding customers 3.5.2 - Segmentation 3.5.3 - The purpose and methods of market research 3.5.4 - The elements of the marketing mix: price, product, promotion and place 3.6 - Finance 3.6.1 - Sources of finance 3.6.2 - Cash flow 3.6.3 - Financial terms and calculations 3.6.4 - Analysing the financial performance of a business
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