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76. People are Programmed to Enjoy Surprises

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Notiz am 76. People are Programmed to Enjoy Surprises, erstellt von Sara Custer am 09/03/2017.
Sara Custer
Notiz von Sara Custer, aktualisiert more than 1 year ago
Sara Custer
Erstellt von Sara Custer vor mehr als 7 Jahre
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According to research completed by Gregory Berns (2001), the nucleus accumbens – the part of the brain that is active when people experience pleasure, lights up when unexpected surprise is experienced.

Try to incorporate pleasant surprises within standard designs to keep your viewer interested and returning for new information.

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