Business Marketing Test 2017

What is an Industrial Market?

What is a resource market?

What is a niche market

What is a consumer market?

What is a mass market?

What is an intermediate market?

What is the ethics of Advertising?

If advertising ethics are met, what will it result in?

What is market research?

Market research primary data

Market research secondary data

What is the Experiment method?

What is an observation method?

What are the benefits of the observation method?

Benefits of Surveys

SWOT Analysis

Marketing Mix

Marketing Mix continued

Criteria for success of a marketing strategy

Criteria for success of a marketing strategy continued

Strategies to improve sales performance

What is a marketing plan?

What is the ethics of marketing?

Ethical behaviour

Government Regulation

Competition and Consumer Act 2010

Breaches of Competition and Consumer Act 2010

Marketing fundamentals

What is marketing?

Pricing Strategies

Pricing Methods

Competition based pricing

Market based pricing

Price points

Loss leader

Total sales and product line sales

Market segmentation

Market segmentation diagram

Customer value

Customer satisfaction

Quality

Price skimming

Price penetration