Erstellt von Kamron White
vor etwa 7 Jahre
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marketing
five marketing steps
market oriented mission
needs
wants
demands
market offerings
marketing myopia
exchange
market
marketing management
market segmentation
target marketing
value proposition
production concept
product concept
selling concept
marketing concept
societal marketing concept
customer relationship management
customer perceived value
customer satisfaction
engagement marketing
consumer-generated marketing
partner relationship management
customer lifetime value
share of customers
customer equity
digital and social media marketing
strategic planning
business portfolio
portfolio analysis
growth-share matrix
strategic business units (SBU)
stars
cash cows
question marks
dogs
product market expansion grid
market penetration
market development
product development
diversification
value chain
value delivery network
marketing strategy
market segmentation
market targeting
positioning
differentiation
marketing mix
product
price
place
promotion
swot analysis
strengths
weaknesses
opportunities
threats
marketing implementation
marketing control
marketing return on investment (ROI)
big data
customer insights
marketing information systems (MIS)
internal databases
competitive marketing intelligence
marketing research
exploratory research
descriptive research
casual research
secondary data
primary data
observational research
ethnographic research
survey research
experimental research
focus group interviewing
online marketing research
behavioral targeting
sample
customer relationship management
marketing analytics
consumer buyer behavior
culture
consumer market
subculture
total market strategy
social class
group
word of mouth influence
opinion leader
online social networks
personal factors influencing buyer decisions
lifestyle
personality
motive
perception
mallows hierarchy of needs
physiological needs
safety needs
social needs
esteem needs
self actualization needs
learning
belief
attitude
cognitive dissonance
adoption process
awareness
interest
evaluation
trial
adoption
relative advantage
compatibility
complexity
divisibility
communicability
business buyer behavior
business buyer processing
derived demand
supplier development
straight rebuy
modified rebuy
new task
systems selling (solutions selling)
buying center
business buyer decision process
e-procurement
direct and digital marketing
digital and social media marketing
omni-channel retailing
online marketing
marketing web site
branded community web site
online advertising
email marketing
spam
viral marketing
blogs
social media
mobile marketing
direct-mail marketing
catalog marketing
telemarketing
direct response television
sustainable marketing
criticisms of marketing
consumerism
environmentalism
environmental sustainability
consumer-oriented marketing
customer value marketing
innovative marketing
sense of mission marketing
societal marketing
deficient products
pleasing products
salutary products
desirable products
american marketing association