Exam 2 Marketing Quizzes

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A "Brand" is confined to the physical name or logo associated with the firm.

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When does activation occur?

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Brand awareness is associated with the ability of the brand to , who is offering a product or service, while brand association is associated with the ability of the brand to competitors.

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The primary value of a brand for the consumers is the:

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Which of these is not a type of brand association

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If oreo cookies come out with a new flavor of s'mores Oreo cookies, what are they using in order to turn brand equity into dollars?

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The example of the purchase of the PanAm brand demonstrates how:

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How did changing the name of an island from Hog Island to Paradise Island help that Island's tourism industry?

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Book value of assets + Brand equity=

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What is the difinition of a national brand?

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In the Four Viewpoints model, what does the intended image refer to?

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If Mariott Hotels suddenly breaks from its current strategy of sub-branding, which guidline of choosing a brand name would they have broken?

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Which of these is the best example of brand fit

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Which of these companies could be said to follow the guideline on consciseness most closely?

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In the Four Viewpoints model, which viewpoint refers to how people inside the organization view the organization?

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What is the difference between retailing and wholesaling?

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In the acronym LAURA, the "U" stabds for understand. What should a marketing professional understand?

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Company employees are only able to act (the last "A" in the acronym LAURA) if the problem was caused by an issue on the firm's side of the transaction.

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Rachel goes to walmart to buy groceries, and checks out a cashier. When Rachel hands her cash to the Walmart employee, what kind of transaction has taken place?

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Technology has had little impact on organizational frontlines in most industries

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Brands marketed as more luxury options (such as Lexus) are likely to utilize _______ distribution intensity.

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A platform that recieves renting fees recieves those fees from the _ and sharing those fees with the _____.

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What is the reason for so many levels existing between the producer and end-user?

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Which of these is not a potential benefit of increasing a sharing economy?

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When it comes to compensation in a channel of distribution, __________ places the most important role.

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When employees with high customer orientation are embedded in an organization that emphasizes (and benefits from) customer satisfaction, profits are likely to:

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Customer orientation is impossible to "act" or expand.

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What is role conflict?

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Discerning what someone else is thinking and feeling is defined as:

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What kinds of jobs are the least likely to be automated?

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Which of these is not a step in the personal selling process?

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What are the two important outcomes in a marketing interaction?

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What are inside sales?

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When does the initial contact with the potential consumer occur?

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Prospecting needs to start with a large amount of potential customers

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What is price skimming?

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what is market penetration?

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Small changes in price do not have a very large impact on bottom line profits

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Which of these do not happen in a "smart industry"

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What is ala carte pricing?

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Assume that Netflix has introduced a new bundle service for their streaming services. Bundle 1 includes a base price of $9 to cover 25 hours of streaming for the month and variable price of $0.10 for every 30 minutes over that 25hours.Bundle 2 includes no base price, but at a variable price of $0.25 for every 30minutes of streaming per month. When a consumer attempts decide which bundle to use, what are they determining?

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What is the main difference between equations for margin and mark-up

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A change in price in an elastic market is likely to show ____ change in demand when compared to a similar change in an inelastic market.

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What is defined as responsiveness of demand to changes in price?

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A grocer has purchased a truckload of frozen dinners for $3 each The grocer operates on a margin of 30% for frozen food items. What is the retail price to the consmer?

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What is odd-even pricing?

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Firm A is selling a product for $40, while their major competition is selling the same product for $50. Firm A is trying to decide whether to market their price as $10 off or 20%off." According to the majority of research, which strategy would be the most effective.

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When pricing a product in other countries, what should companies be sure to do?

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Psychoogical pricing is primarily concerned with

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You should quote prices of related items for consumers to use as anchors because using unrelated products is always ineffective

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The "Company" in the communication Triangle represents the

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The message put in place by the sender is always identical to the message received by the Receiver

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What is the definition of Promotion?

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What is noise?

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What is defined as the communications between the company and its customers

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Which one of these is not one of the Three C's?

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The goal of "inform and persuade" is targeted when the consumer base

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Advertisements should be run with _____ objectives in mind

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Advertising is best though of as a(n):

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What is a sales promotion?

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Why is simplicity important for breaking through promtional clutter

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Which of these is not a goal of promotion?

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Can the order of the AIDA be changed? Why or why not?

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Why is it crucial for a company to break through the promotional clutter?

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Promotion is ultimately about making

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Compared to digital or broadcast advertising, print advertisements tend to lack

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The advertising examples given in the lecture videos best demonstrate which aspects of the SUCCESs model for cutting through clutter?

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Print ads are no longer effective in today's world.

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Which of these is not an example of print media advertising?

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Which of these is not a reason for the increasing popularity if digital marketing?

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Marketers tend to spend _______ on out-of-home advertisements compared to other methods.

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only Gen X and Millenial demographics are represented on social media.

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What is the main risk of using email promotions

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When determining which social media platform to use for marketing, what should marketing professionals consider?

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Only Certain demograpics can be reached using Facebook

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Pinterest is the only social media platform that is ______- looking

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In social media marketing, who are you representing?

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Which of these is a goal of SEO?

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The landing page is the same as the web home page

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Which of these is not a characteristic of a good landing page?

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What is the point of on-site SEO?

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Targeting based on "where people have been" is known as

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Google's display network is huge, with approximately _____________ monthly impressions

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New advertisements are often required for every possible size on online display.

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Online display advertising is exactly the same as pay-per-click

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Most Services are delivered via which kind of channel distribution?

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What is the supply chain?

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How many entities are in a direct channel of distribution

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Marketing as a field of stuy originally broke off from which academic discipline?

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There are ____________ intermediaries in most channels of distribution

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Why are wholesalers, distributors, etc. not described as common intermediaries for services?

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Which of these is not a marketing function?

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According to the article, bananas must be monitored for what throughout the supply chain process?

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What is defined as a channel intermediary that resells products to consumers?

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What is a significant difference between how Agents/ Brokers conduct business when compared to other types of intermediaries?

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What makes a marketing channel a vertical marketing system?

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Which of the following marketing functions typically are not taken on by the franchisee?

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The relationship and responsibilities of the franchisee are very clearly spelled out by the franchiser.

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Which of these is the best example of Contractual VMS?

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What is defined as the use of a variety of marketing channels to ensure maximum distribution?

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Which of these is the correct sequence in the Anticipatory Supply Chain?

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What is the correct timeline for the Responsive Supply Chain?

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Customers in the Responsive supply chain can take on a(n) __________ role

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What has been the dominant supply chain model since the Industrial Revolution?

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Customers are always the group that requires the most attention from the firm.

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Integris Hospital in Oklahoma City has forecasted a growing population in the surrounding area, but is also facing a significant nursing shortage. Which aspect of the Marketing Environment is Integris most likely to be focused on?

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What are the two key words in the definition of the Marketing Environment?

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What is defined as groups and organizations that can exert a direct influence on the firm’s ability to accomplish its goals?

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A firm should focus on creating a set of , __ exchanges with the environment

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Which of these is not an Intermediary in the Immediate Environment?

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The old CEO of Uber was fired by the board of directors of his company, and Uber therefore had a significant change in leadership of the firm. Which aspect of the Immediate Environment created this change?

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In the 2000s, Microsoft came out with the first portable music player – the Zune. When Apple came out with the iPod, consumers viewed it as an improved product when compared to the Zune. From Microsoft’s perspective, which actor in the Immediate Environment was most responsible for the change in their sales?

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In 2011, Japan was hit with significant natural disasters. Japan is home to many of the supplier companies that car manufacturers depend on. From these manufacturers’ perspective, which actor in the Immediate Environment affected them the most?

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The exchange between the firm and its employees consists of:

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Extremism in politics has the ability to affect businesses in that country.

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Consumer values are moving towards environmental sustainability, and this sentiment has the ability to change how firms both produce products and dispose of waste.

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What is defined as climate, weather, and natural resources that affect human survival and economic activity?

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Which aspect of the External Environment is associated with raw materials that go into the production of products?

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What is defined as the general state of learning and innovation?

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Environmental scanning is mainly concerned with looking for:

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Companies must be _________ when scanning the environment for opportunities and threats.

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Environmental scanning must be done as formally as possible to get reliable information.

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Strategic Windows will be obvious to a firm when it is planning its strategy.

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What is defined as an organization’s appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats?

Exam 2 for Marketing quiz questions

Exam 2 Marketing Quizzes

A "Brand" is confined to the physical name or logo associated with the firm.

When does activation occur?

Brand awareness is associated with the ability of the brand to ____________, who is offering a product or service, while brand association is associated with the ability of the brand to ____________ competitors.

The primary value of a brand for the consumers is the:

Which of these is not a type of brand association

If oreo cookies come out with a new flavor of s'mores Oreo cookies, what are they using in order to turn brand equity into dollars?

The example of the purchase of the PanAm brand demonstrates how:

How did changing the name of an island from Hog Island to Paradise Island help that Island's tourism industry?

Book value of assets + Brand equity=

What is the difinition of a national brand?

In the Four Viewpoints model, what does the intended image refer to?

If Mariott Hotels suddenly breaks from its current strategy of sub-branding, which guidline of choosing a brand name would they have broken?

Which of these is the best example of brand fit

Which of these companies could be said to follow the guideline on consciseness most closely?

In the Four Viewpoints model, which viewpoint refers to how people inside the organization view the organization?

What is the difference between retailing and wholesaling?

In the acronym LAURA, the "U" stabds for understand. What should a marketing professional understand?

Company employees are only able to act (the last "A" in the acronym LAURA) if the problem was caused by an issue on the firm's side of the transaction.

Rachel goes to walmart to buy groceries, and checks out a cashier. When Rachel hands her cash to the Walmart employee, what kind of transaction has taken place?

Technology has had little impact on organizational frontlines in most industries

Brand awareness is associated with the ability of the brand to , who is offering a product or service, while brand association is associated with the ability of the brand to competitors.

A platform that recieves renting fees recieves those fees from the _ and sharing those fees with the _____.