Which of these is an example of traditional marketing
Social media
Movie poster
Pop-up adverts
Disney owns a wide variety of companies known as subsidiaries. This is known as conglomerate ownership.
Which of these is an advantage of owning an independent media company?
You can use synergy to advertise your products
It gives you more freedom over who you work with
You usually work with a smaller budget
Which of the following could be considered 'below-the-line' advertising methods?
Emailing website subscribers
Advertising on the radio
A TV interview with a movie star
Personalised pop-up adverts
When Disney produced 'Star Wars - The Force Awakens' they used one of their companies so advertise the film. Using their media network, they premiered a for the film. This is an example of using media promotion, also known as .
Commercial companies exist to serve the public. They are NOT for profit.
Which of the following is an example of a public service broadcaster?
Sky TV
ITV
BBC
