What is classified as 'media'?
Mail
Catalogues
Infomericals
Public Relations
Transaction
Consumer
What are the objectives of direct marketing?
To build an image
Educate and inform customers
To evoke emotional connection with customer
To ensure that marketing objectives are met
To test a product
Advantages of Direct Marketing
Accuracy
Image Factors
Capability
Testing
Frequency Potential
There is a significant change in the structure of the society today hence why there are different direct marketing approaches.
What are some reasons for rapid adoption of the Internet?
Increased desire for information
Speed and convenience
Ability to control information
Reducing customer base
Having less customers
More accountability
Target customers
What is owned media?
media channel that a brand owns such as their website, mobile site, blog or twitter account
the most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships
is when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media
What is earned media?
a media channel that a brand owns such as their website, mobile site, blog or twitter account
What are some ways of advertising on the Internet?
Banner ad
Sponsorships
Paid searches
Print media
Email
Content aggregators
Portals
Blogs
Magazine column
Business card
Why are some motivations and reasons for social media?
Driving traffic to one's site
Easy communication
Share ideas
Plagiarism
Gain information
Brand exposure
Reasons for increase in sales promotion
Brand proliferation
Fragmentation
Declining brand loyalty
Shape brand
Accountability
Surveys
Information access
Trade-orientated promotions include?
Coupons, samples, programs, event marketing.
Incentives, trade, allowances, coupons, point of purchase, brand equity.
Allowances, point of purchase, trade shows.
Samples, event marketing, contests and dealer incentives.
