Which of the following is not a major step in information processing?
attention
interpretation
exposure
All of the given answers are steps in information processing.
Which of the following is not an element of relationship marketing?
developing a core product around which to build customer relationships
pricing in a manner that encourages loyalty
engaging in internal marketing in order to perform well for customers
All of the given answers are elements of relationship marketing.
A problem of which the consumer is not aware is:
a situational problem.
a potential problem.
a manifest problem.
none of the given answers.
For a target market using a brand first, outlet second decision sequence, a manufacturer should not:
use brand availability advertising.
develop brand image management.
use more exclusive distribution.
None of the given answers are correct
Sensory discrimination refers to:
individuals' tendencies to rely on one sense mode.
the lack of just-noticeable differences between the various sense modes.
the ability of an individual to distinguish between similar stimuli.
The ability of an individual to distinguish between similar stimuli is:
called sensation differentiation.
very highly developed in most consumers.
called just definite differentiation.
called sensory discrimination.
The difference between repeat purchase behaviour and brand loyalty is not explained by which of the following statements?
Repeat purchase often results in brand loyalty.
Brand loyalty implies a psychological commitment to the brand.
Repeat purchase may exist because there is only one brand in that product category.
Brand loyalty is biased.
Which of the following are not examples of an external information source listed in the text?
friends, family
consumer groups, government departments
sales staff, advertising
All of the given answers are external information sources.
Which of the following is not a VALS segment?
experiencers
believers
activists
makers
Which of the following is not a decision retailers face when using price advertising?
what verbal statements should accompany the price information
whether comparison or reference prices should be used
how large a price discount should be used
All of the given answers are decisions retailers face
Which of the following is not a major step in perception?
analysis
Which of the following is not a stimulus factor that influences attention?
position
contrast
isolation
All of the given answers influence attention.
Which of the following is not an Australian lifestyle segment developed by Roy Morgan Research?
look at me
empty nesters
something better
visible achievers
Which of the following is not an approach to reducing dissonance?
Increase the desirability of the brand purchased.
Decrease the desirability of the rejected alternative.
Decrease the importance of the purchase decision.
All of the given answers are approaches for reducing dissonance.
Which of the following is not an ascribed status dimension?
race
age
gender
All of the given answers are ascribed status dimensions.
Which of the following is not one of the primary sources of information available to consumers?
industry files
experiential sources
memory
independent sources
Which of the following is not recommended when marketing to generation X?
Be realistic.
Be interactive.
Promote on the basis of 'hipness'.
Use soft-sell tactics.
Which of the following is not true about Australian tweens?
More than 60 per cent have regular access to tablet computers.
Two-thirds own or have access to a smartphone.
They are highly likely to participate in mobile social networking.
All of the given answers are true about tweens.
Which of the following is not true of emotion in advertising?
Emotional messages are processed more thoroughly than neutral messages.
It may enhance liking for the ad itself.
An emotive ad may be remembered better than a neutral ad.
All of the given answers are true of emotion in advertising.
'Space' as a form of non-verbal communication refers to:
the use people make of space.
the meanings assigned to the use of space.
the geographical area.
the use people make of space and the meanings assigned to the use of space.
