A managerial framework for evaluating the household decision-making process includes:
steps in the decision process.
marketing tactics.
household members involved.
all of the given answers.
A manifest motive is:
a social motive.
a non-social motive.
the highest level of Maslow's hierarchy.
a motive the consumer will admit to.
A manufacturer that introduces a new snack product by giving numerous free samples is probably using:
classical conditioning.
operant conditioning.
punishment conditioning.
cognitive learning.
A member of a household unit can be a(n) ______________ in a decision making process.
information gatherer
influencer
decision maker
All of the given answers are correct.
A person not ordering dessert after a meal because the restaurant was too warm and 'stuffy' was influenced by which characteristic of the situation?
physical surroundings
antecedent state
social surroundings
temporal perspective
A person who adopts a group's values and views as a guide for their own has engaged in _________________ conformity.
informational
compliance
identification
normative
A person who consistently filters, interprets and/or provides information to other group members is _________________.
a filter agent
an opinion leader
a step generator
a busybody
A person who purchases a product in the nearest store because he/she must return home as soon as possible has been influenced by which characteristic of the situation?
none of the given answers
A person who shops at a nicer store than normal because he/she is buying a gift rather than a personal item is influenced by which characteristic of the situation?
task definition
A point-of-purchase display is most effective if:
used alone.
used in conjunction with advertising.
used for a long time period.
used at some distance from the actual product.
A prescribed pattern of behaviour expected of a person in a situation by virtue of the person's position in the situation is:
a role.
a role stereotype.
an aspiration reference group.
a job description.
A primary reason for taking no action when dissatisfied with a product or service is which of the following?
Consumers believe that firms will take no action.
Consumers are seldom, if ever, dissatisfied with products or services.
Action requires time and effort that may exceed the perceived value of any likely result
A problem of which a consumer is aware is:
a latent problem.
a current problem.
a situational problem.
an active problem.
A retail attraction model involves all of the following variables except:
an attraction factor for a particular product category.
travel time to store.
time spent in store
store dimensions.
A role stereotype is:
individual variation in performing a given role.
when two roles demand different behaviours.
a shared visualisation of the ideal performer of a given role.
an aggregate of individuals fulfilling the same role.
A stockout situation is:
caused when a store is temporarily out of a particular brand or product.
caused by a failure to integrate place correctly into the retail channel.
market demand being underestimated due to a failure to understand consumer behaviour.
caused by a failure to integrate place correctly into the retail channel and market demand being underestimated due to a failure to understand consumer behaviour.
A target market for casual clothing and sports equipment is:
young married.
young single.
young married with children.
older single.
A theory that explains how attitudes are formed and changed under varying conditions of involvement is the:
multi-attribute model.
elaboration likelihood model.
ideal point model.
central and peripheral model.
AIO stands for:
activities, interests and opinions.
activities, individuals and opinions.
actions, interests and opinions.
actions, inventory and opinions.
According to the five factor model, which are the core personality traits?
introversion, agreeableness, conscientiousness, efficiency and instability
openness to experience, introversion, agreeableness, mood and need for cognition
agreeableness, instability, introversion, openness to experience and conscientiousness
None of the given answers are correct.
