Purchase of an item that the shopper did not have in mind on entering the store is a(n) ________________ purchase.
generally planned
substitute
unplanned
emotional
Putting the same commercial twice in the same advertisement break is an example of:
repetition
pulsing.
echoic memory.
repetition and pulsing.
Recalling information from long-term memory is:
an objective process.
a mechanical process.
dependent on scripts.
none of the given answers.
Reinforcement is:
any positive response to behaviour.
anything that increases the likelihood that a given response will be repeated in the future.
the result of repetition in a high-involvement situation.
necessary for learning to occur.
Relationship marketing has which of the following key elements?
customisation and augmentation
developing a core service or product
pricing to encourage loyalty
all of the given answers
Relative occupational class income is:
the relationship of a household's total income to the median income of other households in the same occupational class.
the basis of the Hollingshead two-factor index.
the basis of the Duncan Socioeconomic Index.
the basis of the NORC Index.
Repeat purchase behaviour is frequently referred to as:
brand loyalty.
relationship marketing.
customer satisfaction.
customer retention.
Sales increases in response to price reductions come from:
users of competing brands switching to the reduced-price brand.
consumers who do not shop at the store coming to the store to buy the brand.
non-product category buyers buying the brand because it now has a superior value to the substitute product.
all of the given answers.
Satisfaction with a purchase is primarily a function of:
perceived performance relative to expectations.
product involvement.
initial performance expectations.
perceived performance relative to expectations and initial performance expectations.
Scent strips placed in magazines:
tend not to be very cost effective.
do not affect sensory input.
increase sensory input.
work best when coupled with price discounts.
Semantic memory may contain:
product characteristics.
usage situations.
affective reactions.
Shaping involves:
encouraging (rewarding) partial responses leading to the final desired response.
structuring an overall advertisement to provide the desired interpretation.
modifying behaviour over time using classical conditioning.
modifying behaviour over time using iconic rote learning.
Social class affects all of the following except:
consumers' evaluative processes.
consumers' willingness to learn about products.
the number and type of attributes that may apply in a purchase decision.
the specific threshold that may apply in a purchase decision.
Spillover sales refer to:
sales made at one store because of crowds in a nearby store.
accessory sales made because a major item was purchased.
sales of additional items to customers who came to purchase an advertised item.
sales made at one store to customers who came to an area to visit another store.
Store atmospherics are:
the sum of all physical features of a retail environment.
shown to affect consumers' judgment of store quality and image.
known to influence shoppers' moods.
Strivers are best described as:
introspective.
impulsive, individualistic and inventive.
unsure, low on economic and psychological resources.
successful, sophisticated and active.
Strong, relatively uncontrollable feelings that affect our behaviour are:
motives.
needs
emotions
attitudes
Surveys and focus groups may be used to measure:
problem recognition.
observed behaviour.
objective assessments of consumer behaviour.
problem recognition, observed behaviour and objective assessments of consumer behaviour.
The 'full nest I' household life cycle stage is differentiated from 'full nest II' by the:
number of children living at home.
age of the parents and age of the children.
marital status of the parents.
age of the children.
The affective component of an attitude:
requires the prior existence of the cognitive component.
is based on the cognitive component.
is independent of the cognitive component.
can precede the cognitive component.
