The awareness set is:
all those brands a consumer would consider for the solution of a problem.
all those brands for which a consumer is aware of as the solution for a problem.
all those brands a consumer would not consider for the solution of a problem.
all those brands of which a consumer is aware but is indifferent toward.
The cognitive component of an attitude deals with:
connections between our attitude and purchase behaviour.
beliefs about specific attributes or an overall object.
intentions to purchase a product.
cognitive emotionalism associated with a particular purchase.
The desire to have all aspects of our lives and attitudes consistent with each other is based on the need for:
cues
independence.
causation
none of the given answers.
The existing or actual state is affected by:
inability to afford certain products.
lack of awareness of products or brands.
inability to afford certain products and lack of awareness of products or brands.
inability to afford certain products, absence of particular products and lack of awareness of products or brands.
The five classes of situational influences are:
physical surroundings, people, task definition, lighting and sound.
people, task definition, social surroundings, temporal factors and mood.
physical surroundings, social surroundings, temporal perspective, task definition and mood.
physical surroundings, social surroundings, temporal perspective, task definition and antecedent states.
The greater the role specialisation and the more closely related the product is to the area of specialisation:
the more likely a syncretic decision will be made.
the more likely a husband-dominated decision will be made.
the more likely a wife-dominated decision will be made.
the less likely a syncretic decision will be made.
The increased participation of women in the workforce has resulted in:
changing perceptions, with women seeing themselves in terms of motivation towards work rather than simply as working or non-working.
marketers developing brand-positioning strategies for goods and services that appeal to the increasingly diverse women's market.
a change in the way VALS has been designed.
changing perceptions, with women seeing themselves in terms of motivation towards work rather than simply as working or non-working and marketers developing brand-positioning strategies for goods and services that appeal to the increasingly diverse women's market.
The involvement of various family members in the decision process:
varies by product category.
varies by stage in the decision process.
varies by demographic characteristics of the family.
All of the given answers are correct.
The level of a person's desire to resolve a particular problem depends on which two key factors?
the relative importance of the problem and the magnitude of the discrepancy between the desired state and the actual state
information search and alternative evaluation
environmental and situational factors
the involvement level of the product and previous decisions made
The most common reason given for using social networking sites is:
finding out about events.
catching up with friends or family
game playing.
photo-sharing.
The need for love, friendship and affiliation is known as:
esteem
belongingness
modelling.
conformity
The nuclear family plus additional relatives is:
a nuclear family.
an extended family.
a primary family.
a complete household.
The number of evaluative criteria that a consumer uses depends on:
the situation.
the product.
the consumer.
the situation, the product and the consumer.
The process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace is:
conditioning
assimilation
socialisation
tertiary education.
The purchase of wine as a gift is a ________________ oriented purchase.
temporally
pressure
convenience
task
The readily observable attribute of a product used to represent the performance level of a less observable attribute is known as:
a surrogate indicator.
a lexicographic attribute.
a compensatory attribute.
The reduced average size of households has been caused by:
an increase in single-parent households.
a decline in the birth rate.
an increase in single-person households.
all of the given answers.
The risk that consumers face when purchasing a product is classified as:
financial risk.
social risk.
performance and psychological risk.
The science of how meaning is conveyed through signs, words, pictures, music, colours, scents, and so on is called:
semantics.
semiotics
heuristics.
gestalt
The sleeper effect:
is a communication phenomenon.
is typically more prevalent for low-involvement purchases.
changes consumer attitudes such that non-credible sources produce attitude change similar to credible sources over time.
is a communication phenomenon, is typically more prevalent for low-involvement purchases and changes consumer attitudes such that non-credible sources produce attitude change similar to credible sources over time.
