Leo Yuan
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Quiz am 11, erstellt von Leo Yuan am 28/10/2017.

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Leo Yuan
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11

Frage 1 von 20

1

The strength of learning is heavily influenced by:

Wähle eine der folgenden:

  • repetition

  • imagery

  • importance

  • all of the given answers

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Frage 2 von 20

1

The traditional nuclear family is:

Wähle eine der folgenden:

  • two adults of opposite sex, living in a socially approved relationship with their own or adopted children.

  • an individual or group of people who share a common dwelling.

  • those members of a family that share the same residence.

  • the primary family plus other relations living in the same household.

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Frage 3 von 20

1

The underclass constitutes:

Wähle eine der folgenden:

  • chronically disadvantaged groups outside the traditional class structure.

  • those under the working class.

  • the unemployed, homeless, sick and poverty-stricken members of society.

  • all of the given answers.

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Frage 4 von 20

1

The usage situation deals with:

Wähle eine der folgenden:

  • how the product is purchased.

  • who influences the product purchased.

  • how we communicate to consumers about consumption.

  • how and when the product is consumed.

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Frage 5 von 20

1

The use of price as a surrogate indicator appears to decline with:

Wähle eine der folgenden:

  • increases in visible product differences.

  • increases in prior product experience.

  • availability of additional product information.

  • all of the given answers.

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Frage 6 von 20

1

To reach a consumer who decides to use the outlet first, brand second decision sequence for a TV purchase the manufacturer should:

Wähle eine der folgenden:

  • distribute in key outlets such as Harvey Norman.

  • organise point-of-purchase displays in stores.

  • conduct programs to strengthen existing outlets' promotion of their products.

  • All of the given answers are correct.

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Frage 7 von 20

1

To reach a consumer who uses the brand first, outlet second decision sequence for a TV purchase the retailer should:

Wähle eine der folgenden:

  • stock many key brands like Sony and Panasonic.

  • do cooperative advertising with the manufacturer.

  • do a price special for key brands.

  • All of the given answers are correct.

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Frage 8 von 20

1

To use ideal attribute levels in product development:

Wähle eine der folgenden:

  • one of the steps is to assess a segment's ideal level of performance for key attributes.

  • one of the steps is to create a product concept.

  • one of the steps is to create an actual product based on a product concept.

  • All of the given answers are correct.

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Frage 9 von 20

1

Transient feeling states that are generally not tied to a specific event or object are:

Wähle eine der folgenden:

  • attitudes

  • moods

  • needs

  • emotions

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Frage 10 von 20

1

Two-sided messages:

Wähle eine der folgenden:

  • present both true and deceptive points about a product.

  • are more effective with non-educated consumers.

  • are most effective at reinforcing existing attitudes.

  • None of the given answers are correct.

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Frage 11 von 20

1

Using a celebrity as a company spokesperson creates special risks such as:

Wähle eine der folgenden:

  • Few well-known personalities are admired by everybody.

  • The celebrity's subsequent behaviour may increase the individual's credibility.

  • The spokesperson may become so popular that the cost will exceed the benefit.

  • All of the given answers are correct.

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Frage 12 von 20

1

Utilitarian appeals:

Wähle eine der folgenden:

  • create an image of the product user.

  • are more effective for value-expressive products.

  • inform consumers of important benefits.

  • None of the given answers are correct.

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Frage 13 von 20

1

Vicarious/modelling learning occurs in:

Wähle eine der folgenden:

  • high-involvement situations.

  • low-involvement situations.

  • both high-involvement and low-involvement situations.

  • reward-producing situations.

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Frage 14 von 20

1

Virgin extending from airlines into mobile phones and financial services is an example of:

Wähle eine der folgenden:

  • a brand leveraging strategy.

  • stimulus discrimination.

  • long-term learning.

  • all of the given answers.

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Frage 15 von 20

1

Weber's law indicates that:

Wähle eine der folgenden:

  • marketers of grocery items must use unit prices.

  • the higher the level of an attribute, the more that attribute must be changed to achieve a just-noticeable difference.

  • package changes should be done slowly.

  • None of the given answers are correct.

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Frage 16 von 20

1

What does blind testing enable marketers to do?

Wähle eine der folgenden:

  • launch new products unknown to consumers

  • measure the opinions of blind consumers and their liking for certain attributes

  • evaluate the functional characteristics of a product and determine whether a just-noticeable difference over a specific competitor has been gained

  • None of the given answers are correct.

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Frage 17 von 20

1

When a consumer is so loyal to a particular brand that it is the only brand purchased, the marketer:

Wähle eine der folgenden:

  • should look closely at the communications situation.

  • must consider the usage situation.

  • can redefine the consumer's task definition through advertising.

  • can ignore the situational influences.

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Frage 18 von 20

1

When are consumers predicted to take no action in the problem recognition process?

Wähle eine der folgenden:

  • when the desired state exceeds the actual state

  • when the actual state exceeds the desired state

  • when there is no discrepancy between desired and actual state

  • when the actual state is double the desired state

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Frage 19 von 20

1

When considering different cultures:

Wähle eine der folgenden:

  • international marketers must monitor local news.

  • marketers cannot follow a 'one size fits all' approach.

  • marketers need to gauge the impact of local events on overall strategy.

  • All of the given answers are correct.

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Frage 20 von 20

1

When targeting a foreign market is important to consider all of the following except:

Wähle eine der folgenden:

  • which consumer values are relevant to the purchase of this product.

  • whether consumers are aware of their own values.

  • the ways consumers can communicate about this product.

  • All of the given answers need to be considered.

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