Once motion picture cameras and projectors were invented, it was only natural that buildings would spring up to display these amazing marvels called movies. And thus, the movie theater was born. At first, anyone could own a movie theater. All you needed was a little cash and some gumption. There weren’t very many movies to play, so it may not have been the best business investment, but you could do it. When the major studios started coming up, they wanted to get in on the action, so they bought their own theaters. This vertical integration was absolutely perfect—the big studios owned the talent on the screen, the costume and set designers, the costumes and sets themselves, the cameras, the editing equipment, the editors, the cafeterias, the musicians, the press relations, and, finally, the theaters. Now, at this point, keep in mind that most people could not go out and make their own damn movie. There were no small, cheap cameras like there are today, and there were no computers on which to edit. So the major studios made all the movies, and then they showed them in the theaters that they owned. It just sucked for anyone else who owned a theater or anyone who didn’t want to work for the studio boss. You know who else didn’t like it? The U.S. government. Apparently, it was illegal.
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