A Questionnaire:
Has a high response rate
Is reliable
Only has a a small sample
An unstructured interview:
Has easily comparable results
Gives qualitative data
Follows a a set pattern
Structured interviews:
Have a low response rate
Have a large sample
Are reliable
Semi-Structured interviews:
Only give quantitative data
Are time consuming
Participant observation:
Risks 'going native'
Is unethical
Shows genuine behavior
Non-Participant observation:
Gives more detail
Covert observation:
Is ethical
Shows genuine behaviour
Is quick to do
Overt observation:
Research population not influenced by Hawthorne effect
Content analysis:
Is one of 2 methods for studying media
