Marketing Mix

What is the marketing mix?

What is product?

The product life cycle

What happens in the first stage (Introduction) of the product life cycle?

What happens in the second stage (Growth) of the product life cycle?

What happens in the third stage (Maturity) of the product life cycle?

What happens in the last stage (Decline) of the product life cycle?

What factors should be considered when setting prices for a product?

Ways of promoting a product

What is meant by the Place of a product?

Where can the products be sold?

How does competition influence business location?

How does availability of resources/premises influence business location?