A cost management system that provides a structured way of thinking about the relationship between activities and the resources they consume is known as:
activity-based costing
volume-based costing
product-based costing
yield-based costing
Services often invite performance and pricing abuses for which of the following reasons?
Customers may not be present when the work is being performed.
Customers may not have the technical skills necessary to evaluate performance.
Quality and benefits may be difficult to evaluate even after delivery
Customers may not be able to assess the amount, if any, of work done.
All of the above
In some cases, __________ demand might be more important than achieving maximum __________, as long as basic __________ requirements are met.
maximising; profit; profit
basic; profit; needs
actualising; profit; profit
maximising; exposure; profit
Which of the following is NOT a revenue or profit objective?
Vary prices to maximise revenue from a fixed capacity
Cover all costs, including overhead
Cover costs of providing a particular service
Maximise demand
A customer who perceives high levels of __________ risk worries about how comfortable and secure they will feel with a particular service provider.
temporal
performance
psychological
social
When price is set and used with the aim of maximising sales, cash flow and/or profits, we may say that the pricing objective is primarily:
operations-oriented
patronage-oriented
revenue-oriented
production-oriented
Which of the following does an effective pricing strategy do?
Keeps prices below costs
Makes service pricing difficult to understand
Fulfils the promise of the value proposition
Eliminates non-monetary costs
Marketing’s task in helping maximise ARGE involves all of the following except:
providing the sales force with specific sales target on specific dates for each segment
providing guidelines for what prices to charge each segment at specific points in time
monitoring price over time
forecasting the volumes of business that might be obtained from each segment at specific price levels
A customer who perceives high levels of _________ worries about when and how she will be able to find, evaluate and select a service provider.
time and effort cost
performance risk
psychological risk
financial cost
A service organisation may take into consideration all of the following costs when using the cost-based pricing, except:
semi-variable costs
marginal costs
opportunity costs
variable costs
