Oschmann

What is "business"?

What are general service attributes?

What are the Marketing Instruments?

What are the 2 categories of services?

Name examples for the different attributes of service types.

What are the criteria for classifying service products?

What are the stages of servies?

What is meant by "adding value to resources"?

What is the difference between Effectivness and Efficiency?

Define "resource".

What does Manager resources include?

Name the classical functions of tour operators.

What is the difference between an Package Holiday and a Dynamic packaging?

What are the main tasks performed by tour operator reps?

What are the typical business areas of incoming agencies?

Define the Value Chain (by Porter)