Marketo Certified Exam Practice Quiz

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A marketing manager has an engagement program with emails that have been activated and approved. The stream cadence has been set up, and the program turned on, but after the cast date, the manager can see that emails are not sent. Which step has been missed?

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A content marketing manager has 1000 leads in an engagement program, 110 of which have exhausted all the content. The content marketing manager recently completed a new white paper and has added the new content into the program at the top of the only stream in the program.
How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues and no additional people will be added to the program?

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To personalize an email, a marketer wants to use different types of tokens. What is an incorrect use of a token in an email asset?

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Which asset type can be used in an engagement program stream?

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Where is the number of email addresses unsubscribed from an Email Send Program found?

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Which type of reporting is impacted by the acquisition program?

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Which two columns on the Program Performance Report are calculated using acquisition program?

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A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?

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A Contact Us form and landing page are located in a program. Which acquisition is automatically set if a new lead fills out the Contact Us form?

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A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs. How should this update be done?

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A marketer needs to comply with Canada's Anti-Spam Legislation. On the landing page forms, an opt-in checkbox is provided for those who enter Canada in the Country field. Which form functionality should be used?

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A marketer has a field on a form where a lead can indicate products of interest. The corresponding field in the CRM contains product codes, but the marketer wants to display the full product names on the form. What should the marketer do?

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A marketing manager wants to run a batch Smart Campaign to process leads that were both created by form fillout today and who also visited the company's pricing page. Which rule logic should be used when setting up the Smart List?

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A marketing manager needs to gate a piece of content on the company website. Which three channel and program types correspond to this activity?

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Which three steps should a marketer use to make an unsubscribe page appear in the readers local language?

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Which features differentiate Marketo from an email service provider (ESP)?

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A marketer wants to launch a new gated asset on a company website using a Marketo embedded form. Which functionality is used for Marketo embedded forms?

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Which type of program should be used to present multiple pieces of content over time in a systematic way?

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The following token is added to a subject line in an email: {{company.CompanyName:default=Your Company}}. What is the purpose of the token's default value Your Company?

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At a minimum, which two company stakeholders should be included in the process when creating a scoring plan?

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Who should provide the final approval of a scoring model's targeted buyer persona?

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A marketing manager has some leads in the database that have not opened emails in the past six months. The marketing manager wants to reset their scores to 0. Which solution would work to reset their score to 0?

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A lead is deemed sales ready. How can this be communicated to sales?

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A marketing and sales organization has a service level agreement (SLA) in place that requires sales to follow up on an assigned lead within 24 hours of receiving a notification. If a follow-up does not occur within 48 hours, a reminder notification is sent to them. Which set of flow setup steps should be used to accomplish the reminder notification?

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A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated?

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A marketing manager wants to know how many new names were added to the database as a result of a promotion using a Marketo landing page. Which report will provide these results?

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A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate. Which report should be used?

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The marketing team has completed a program, assigned program statuses and added the associated period costs. The team wants to find out the cost per success using a program performance report. What is required for the team to obtain the desired metric?

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A marketer has created a lead scoring program that is nested within a campaign folder. When looking to update some of the token values, the marketer noticed that some were listed as "Inherited". Where were the inherited tokens created?

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What is required if a marketing manager wants to send an email personalized from account owners showing an image of each account owner's personal signature. What functionality should be used?

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You need to mark individuals as attended as they show up to your customer appreciation dinner. Which channel and program type should you use?

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How can you determine which leads filled out the form on a specific landing page?

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When should custom columns be added to a lead report?

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What is the reporting impact of selecting an acquisition program when importing a list?

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You want to analyze marketing's overall lead generation efforts to grow the database over the past three years. Which report type should you run?

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A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?

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If you want to figure out how many people converted on a Marketo landing page, which report would you use?

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If you want to limit an email performance report to a specific timeframe, which section should you go to?

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If you want to see how many people clicked through to your landing page from an email, which report would you use?

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If you want to understand the performance of your nurture program, which report would you run?

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Which of the following can you view in a Program Performance report? (Choose all that apply)

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Which of the following are columns that you can add in an Email Performance report? (Choose all that apply)

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If you want to understand the growth of your database, which report would you look at?

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In which of the following reports can you filter with smart lists? (Choose all that apply)

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True or false: In Lead Performance reports, you can group by company or lead attributes.

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True or false: You can include program statuses in Program Performance reports for more than one channel.

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A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate. Which report should be used?

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You want to track a gated piece of content on your company website for number of form fills. What Channel would you use?

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You want to track a gated piece of content on your company website for new names. What Channel would you use?

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You want to send an email to individuals thanking them for stopping by and asking them if they would like to receive emails from you. Which Channel(s) Should you use?

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You want to send multiple emails to the same audience at a consistent pace and time. Which Channel(s) should you use?

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Your audience can be split up into clearly defined groups who receive marketing messages based on a standardized set of rules. Which program type should you use?

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Emails are not being sent out on a regular cadence. Which program should you use?

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You want to send a product update or new release message to your customers. Which Channel(s) should you use?

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The email is only being sent out once to a group based on Static or Smart List criteria. Which Program(s) should you use?

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Your email will be sent out multiple times. Which Program(s) should you use?

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Select all that can be A/B tested in an Email Send.

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Select all Winner Criteria options available with an A/B Test.

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To populate your event confirmation email with this unique URL, use the following token in your email:

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Select all types of Smart Campaigns.

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Batch Filter Campaigns use Smart Lists to search for lead behavior.

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Which do Trigger Smart Lists look for?

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You cannot use a Date Token in a Wait Flow Action.

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You have 2000 leads in an engagement program, 125 of which have exhausted all the content. You recently added new content into the program at the top of the only stream in the program.

How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues and no additional people will be added to the program?

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These are types of Tokens. Select all that apply.

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Which type of Token should you use to change a data value?

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Which type of Token should you use to display lead information?

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Which type of Tokens should you use to insert a date in an asset?

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Which type of Token should you use to show program information?

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Which is NOT a type of My Program Tokens?

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Which Report shows web activity to your landing pages and public website, grouped by company?

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Which type of Report reviews interactions with your emails sent through Marketo Sales Insight in Salesforce, Microsoft
Dynamics, and the Outlook and Gmail plug-in?

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Which Report requires the use of the acquisition program functionality?

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Which Report is automatic reporting based on the Lead Status field?

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What does a Munchkin Code track?

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What are the appropriate settings for Default systems required to limit the amount of emails a lead receives?

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Which ways assign program acquisition?

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What does the "operational" setting do?

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When is it OK to use the "operational" setting?

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If you want to use 'or' logic in a Nurture Program, what should you use?

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For A/B Tests, how much time is required to wait between the send test and the send winner?

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What is the highest number available for Engagement Scores?

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True or False? You must use OR before AND when using Smart List logic.

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True or False? Smart List Triggers automatically default to 'OR', no matter if your filers are set to 'and' or not.

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True or False? Marketo uses 'AND' before 'OR' for all Trigger Campaigns.

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True or False? A Lead enters a flow step with a 5 day wait step. Then, the wait step is changed to 8 days. That lead will follow the 8 days wait step.

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True or False? You can use Date Tokens in a Wait Flow Action for Batch Campaigns.

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True or False? A Flow Step best practice is to take care of the customers first.

Quiz on Marketo Certified Exam Practice Quiz, created by Gabby Owens on 07/22/2018.

Marketo Certified Exam Practice Quiz

A marketing manager has an engagement program with emails that have been activated and approved. The stream cadence has been set up, and the program turned on, but after the cast date, the manager can see that emails are not sent. Which step has been missed?

To personalize an email, a marketer wants to use different types of tokens. What is an incorrect use of a token in an email asset?

Which asset type can be used in an engagement program stream?

Where is the number of email addresses unsubscribed from an Email Send Program found?

Which type of reporting is impacted by the acquisition program?

Which two columns on the Program Performance Report are calculated using acquisition program?

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?

A Contact Us form and landing page are located in a program. Which acquisition is automatically set if a new lead fills out the Contact Us form?

A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs. How should this update be done?

A marketer needs to comply with Canada's Anti-Spam Legislation. On the landing page forms, an opt-in checkbox is provided for those who enter Canada in the Country field. Which form functionality should be used?

A marketer has a field on a form where a lead can indicate products of interest. The corresponding field in the CRM contains product codes, but the marketer wants to display the full product names on the form. What should the marketer do?

A marketing manager wants to run a batch Smart Campaign to process leads that were both created by form fillout today and who also visited the company's pricing page. Which rule logic should be used when setting up the Smart List?

A marketing manager needs to gate a piece of content on the company website. Which three channel and program types correspond to this activity?

Which three steps should a marketer use to make an unsubscribe page appear in the readers local language?

Which features differentiate Marketo from an email service provider (ESP)?

A marketer wants to launch a new gated asset on a company website using a Marketo embedded form. Which functionality is used for Marketo embedded forms?

Which type of program should be used to present multiple pieces of content over time in a systematic way?

The following token is added to a subject line in an email: {{company.CompanyName:default=Your Company}}. What is the purpose of the token's default value Your Company?

At a minimum, which two company stakeholders should be included in the process when creating a scoring plan?