Objections arise because the customer doesn't feel a need or is still unsure of a product's value.

Pick a product and brainstorm on uncertainty. Then, create benefit statements that counter each objection and turn the key from Uncertainty to Confidence.

Objections arise because the customer doesn't feel a need or is still unsure of a product's value.

Pick a product and brainstorm on why customers think they don't need the product. Then, create benefit statements that counter each objection and turn the key from "Don't Need" to "Must Have".

Objections arise because the customer doesn't feel a need or is still unsure of a product's value.

Pick a product and brainstorm on cost objections. Then, create benefit statements that counter each objection and turn the key from Cost to Value.