A Level Physical Education - Commercialisation of Sport

What is commercialisation? Give examples of the commercialisation of sport.

Define the term sponsorship, giving examples.

Define the term advertisement - giving examples

Define the term endorsement.

Give a limitation to having endorsements.

State some ethical issues surrounding the sponsorship of sport.

Define the term naming rights, and give examples.

Sponsorship can be seen as beneficial for sport. Give arguments supporting this statement.

Sponsorship can be seen as NOT beneficial for sport. Give arguments supporting this statement.

What is the Sports Golden Triangle? What does this model suggest?

What is the term used to describe this kind of relationship?

What does the term franchise mean? Give an example in terms of sport.

What does the term Franchise Shifting mean?

What are the possible benefits as well as downsides to this?

Explain the relationship between sport, the media, and sponsorship.

State the basis in the History of the Olympic Games.

What was Pierre De Coubertin's moral rule for the Olympics?

Give examples of Olympic events that did not promote this.

The Montreal Olympic Games in 1976 led to massive financial issues, explain this in more detail.

After the financial disaster of Montreal 1976, only Los Angeles bid to host the Olympic Games, why was this?

Peter Ueberroth was brought in by the Olympic committee to make the Games financially viable for the city. How did he generate money to fund this?

How much profit did the 1986 Hamburger Games make?