Which of the following are examples of Primary Research?
Conducting a survey or questionnaire
Using a focus group
Gathering information from websites
Interviewing someone
Gathering information from books
Using statistics from someone else's questionnaire
Which of these questions are quantitative?
How many siblings do you have?
Why do you enjoy horror films?
Do you prefer chocolate or ice-cream?
Describe your best friend.
Which of the following questions are subjective?
What is your name?
How do you feel?
Do you like my new shoes?
How old are you?
What do you think of the X-factor?
Which of the following are for an individual audience?
Watching a film at the cinema
Reading a magazine
Listening to music on an MP3 player
Viewing a billboard
Surfing the internet
Where would you find information about weekly UK audience figures for television?
OFCOM
BBFC
BARB
"A method of categorising an audience into sections, such as ethnicity, age and gender." This is a definition of....
genre
demographics
synergy
stereotype
"A way of categorising a particular media text according to its content and style." This is a definition of...
interactivity
