Communication Vocabulary

Antecedent Variable

Artifact

CATI

Census

Central Tendency

Cohort Analysis

Communication Audit

Construct

Continuous Variable

Control Variable

Control Group

Convenience Sample

Criterion Variable

Cross-Sectional Research

Cross Validation

Dependent Variable

Descriptive Statistics

Design-Specific Results

Dispersion

Double-Barrel Question

Double Blind Experiment

Environmental Monitoring Program

Evaluation Apprehension

External Validity

Histogram

Homogeneity

Hypothesis

Independent Variable

Intercoder Reliability

Interval Level

Leading Question

Likert Scale

Longitudinal Study

Mean

Median

Mode

Meta Analysis

Method-Specific Results

Multiple Regressions

Nominal Level

Nonprobability sample

Normal Curve

Null Hypothesis

Operational Definition

Ordinal Level

Panel Study

Parsimony Principle (Occam's Razor)

Pilot Study

Predictor Variable

Prestige Bias

Public Relations Audit

Purposive Sample

Quantitative Research Method

Quasi-Experiment

Random Digit Dialing

Random Error

Random Sample

Ratio Level

Reactivity

Replication

Research Question

Response Set

Sample Specific Results

Secondary Analysis

Semantic Differential

Shopping Center Interview (Intercept)

Skewness

Standard Error

Structured Interview

Theory

Triangulation

t-test

Variable

Variance