Important terms and definitions from Chapter 1 that I did wrong
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Erstellt von Kirsten Küss
vor mehr als 5 Jahre
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Schließen
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Erstellt von Kirsten Küss
vor mehr als 5 Jahre
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RETURN OF INVESTMENT (ROI)
CUSTOMER EQUITY
MARKETING PROCESS
MARKETING STRATEGY
DEMANDS
PRODUCT DEVELOPMENT
4 P's OF
MARKETING MIX
Strategy Considerations in Societal Marketing
VALUE PROPOSITION
MARKET PENETRATION
MISSION STATEMENT
SELLING CONCEPT
2 KEY QUESTIONS OF
CUSTOMER DRIVEN STRATEGY
SHARE MATRIX
CUSTOMER-PERCEIVED VALUE
BUSINESS OBJECTIVES
(examples)
SELLING CONCEPT
CONSUMER-GENERATED MARKETING
STRATEGIC PLANNING
PRODUCT CONCEPT
CUSTOMER-DRIVEN STRATEGY
MARKETING IMPLEMENTATION
PORTFOLIO ANALYSIS
CUSTOMER-MANAGED RELATIONSHIP
MARKETING MANAGMENT ORIENTATIONS
MARKETING OBJECTIVES
(example)
