Which two columns on the Program Performance Report are calculated using acquisition program?
A. New Names
B. Total Members
C. Revenue per New Name
D. Cost per Member (USD)
E. Cost per New Name (USD)
F. Revenue per Member (USD)
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?
A. The report will return an error for cost per success.
B. The report will return a null value for cost per success.
C. The report will identify the last program status as a success and calculate based on that.
D. The report will identify the first program status as a success and calculate based on that.
A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate. Which report should be used?
A. Form Conversion Report
B. Event Registration Report
C. Landing Page Activity Report
D. Landing Page Performance Report
Which of the following is not a report that's available in Marketo?
People Performance Report
Form Fill Report
Email Performance
Email Link Performance
People by Revenue Stage Report
What are the benefits of creating a report subscription in Marketo?
Enables you to download the report whenever you need to
Enables you to automate the delivery of reports to the recipients of your choosing on a pre-selected day and frequency
Enables people who are not Marketo users to login and view the report
It's a great way to share results and stats with everyone
What is the definition of a People Performance Report
A People Performance Report allows you to view how many leads are in your database
A People Performance Report measures the growth of your database over time.
A People Performance Report gives you all the insights into how the leads are performing against your campaigns
A People Performance Report gives you stats on the individual links in your emails.
My Reports are visible to all users in that workspace
What are the two seperate but associated sections in Email Insights?
Performance
Sends
Analytics
Email Stats
What would you be able to do when using Email Insights Analytics Overview?
Combine all review all campaign statistics over the past year
Explore all landing page activity
Create a report based on all email and delivery engagement for individual leads
Explore aggregate data for email delivery and engagement.
What are you not able to do when creating a Marketo report in Marketing Activities?
Filter your report with a smart list
Re-order report columns
Combine two reports together to compare stats
Filter the report by a given timeframe
