Factors affecting pricing decisions: Internal Factors
Factors affecting pricing decisions: External Factors
Identify Pricing Objectives
Pricing constraints include
A key to a marketing manager’s setting a final price for a product is to find an ‘approximate price level’ to use as a reasonable starting point.
Four common approaches to helping find this approximate price level are
Cost-Oriented Approaches
Cost-Oriented Pricing
Demand-Oriented Approaches do what?
Demand oriented approaches used in pricing are
Profit Oriented approaches do what?
Pricing methods used with this approach are
Competition-Oriented Approaches do what?
Competition-Oriented Approaches methods are
3 steps to set a final price?
What is the demand curve?
What is the total revenue?
Cost Concepts are?
What is the Break-even analysis
