Karteikarten am Ag Sales: Customer Value, erstellt von shgibson am 29/09/2013.
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Erstellt von shgibson
vor fast 11 Jahre
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Schließen
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Erstellt von shgibson
vor fast 11 Jahre
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Three perceived values
Economic Benefits
Functional Benefits
Psychological/ Emotional Benefits
The mix of products, services and information that are proposed to the customer as the solution.
Selling points that are most meaningful for customer.
Tools for presenting the Total Value Proposal.
The most effective presentations are designed for who?
The most effective presentations require what?
