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Antecedents (Vorläufer)
Applied behavior analysis
Authority
Availability heuristic
Behavioral commitment
Behavioral self-perception
Block-leader approach
Cognitive dissonance
Constistency
Countercontrol
Descriptive norms
Disincentive
Fear appeals
Feedback
Foot-in-the-door technique
Fundamental attribution error
Incentive (Anreiz)
Injunctive norms
Intrinsic motivation
Liking
Modelling
Normative feedback
Penalty
Pluralistic ignorance
Positive reinforcement
Prompts
Punishment
Reactance
Reciprocity
Reward
Scarcity
Social norms
Social proof
Three term contingency