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learn more about semiotics

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SEMIOTICSstudy of signs and sign-usingcontributionsign: gesture used to express orconvey informationsemioticiansEmile BenvenistesemioticiansFerdinand de SaussureSignSaussure´s model of thesign refers only to aconcept and not a thingExample: the word "bat", the signifier is theword itself taking a visual form, in theother hand we have the signifier that is theidea or concept of the word "bat" that comesto our minds. In this case you can see that isthe animal, but if we only see the word bat,we can also think that is the object that abaseball player use to hit the ball.Charles Sanders PierceRoland BarthesSignAccording to Pierce a sign is something which stands to somebody in respect orcapacity. a sign needs to have an interpretant, a representamen and an object, whenthis three get together they create a semiosis.ExampleSignAccording to Barthes a sign is formed in two different ways:denotation and connotationExampleJaques DerridaSignAccording to Derrida the signifiers (words)mean more than the signifieds given(dictionary). Derrida mentioned the game ofsignification, which means the simbolicattributes words have. He also based histheory in the "deconstruction" that is a termfor the critical examination of thefundamental conceptual distinctions or"oppositions"ExampleSignBenveniste´s theory is based onsubjectivity, he explains that somewords works like subjects becausewe dont know who they are talkingabout, so it is neccesary to see thecontext to know what they arerefering to.A good example will be the pronouns "I"and "you". The I would refer to thereferent (speaker subject) and the youwould be the referee (the subjectspeech".ExampleDoppelklick auf diesen KnotenKlicke und ziehe diese Schaltfläche, um einen neuen Knoten zu erstellen