E-commerce Karteikarten am E-Commerce, erstellt von ginasnyder83 am 21/04/2015.
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Erstellt von ginasnyder83
vor etwa 9 Jahre
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Schließen
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Erstellt von ginasnyder83
vor etwa 9 Jahre
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Dimensions of E-commerce security
Security Threats
Phishing
Hacking
Security Threats:
Attack Threats
Technology Solutions
Encryption
Digital Envelope
PGP
SSL/TLS
Wireless Security
Firewall
IDS – intrusion detection system
Proxy Servers
OS Updates
Developing a Security Plan
Laws
Online credit card transactions
Online stored value payment
PCI (payment card industry) Compliance:
Scope
Storing
Consumer behavior
5 Stages in the Consumer Decision Process
Clickstream behavior
4 Ways Internet Marketing differs from traditional
Steps to create a multi-channel marketing plan:
4 Important Functions of a website:
Advantages of online advertising
Disadvantages of online advertising
SEO –search engine optimization
Social Search
Search Engine Issues:
Banner Ads
Rich Media Ads
Video Ads
RTB – real time bidding
Email Advertising
Challenges to Email Marketing
Viral Marketing
Affiliate marketing
Social advertising
· Mobile Advertising
· Local Advertising
Target by:
Pricing
Database Storage
Impressions
Click-through rate (CTR)
View-through rate (VTR)
Hits
Stickiness
loyalty
Reach
Recency
aquisition rate
conversion rate
attrition rate
retention rate
conversation ratio
applause ratio
amplification
sentiment ratio
Cost per thousand (CPM)
Cost per click (CPC)
Cost per action (CPA)
5 Steps in Social Marketing
Measuring facebook
GPS
Measuring Local Marketing
4 Main Principles of Ethics
5 Steps to reason through a dilemma
Common Ethical Principles:
Privacy
Information Privacy
Right To Be Forgotten
Personally Identifiable Information (PII)
Anonymous Information
Social Networking
3rd Party Cookies
Profiling
Anonymous Profiles
Personal Profiles
Deep Packet Inspection
Informed Consent
Two Models for Informed Consent:
1. Opt-In
2. Opt-Out
o Notice/Awareness (core principle)
Federal Trade Commission’s Fair Information Practice includes:
Safe Harbor
Online Privacy Alliance (OPA)
Network Advertising Initiative
3 Main Types of Intellectual Property:
Copyright Law
Patent
3 things that cannot be patented:
Trademark
Dilution
Anticyberqsquatting Consumer Protection Act of 1999
Cybersquatting
Cyberpiracy
Typosquatting
Net Neutrality
ISP's differentiated pricing by:
Cap Pricing
Usage-Based Pricing
Highway (Toll) Pricing
