Public relartions Multiple choice questions

Frage 1 von 45

1

The internet has changed public relations in what way?

Wähle eine der folgenden:

PR practitioners can put new on the Website for reporters to access anytime
Blogs provide an opportunity to communicate with publics and find target audience
Podcasting allows organizations to provide audio and video to the general public without the new media
All of these

Erklärung

Frage 2 von 45

1

YouTube, Flickr and Facebook are examples of what kind of collaborative media?

Wähle eine der folgenden:

Social
Interactive
Sharing
New

Erklärung

Frage 3 von 45

1

The definition of community relations as a public relations function includes

Wähle eine der folgenden:

The goal of benefiting the organization only
The goals of benefiting the community only
Unplanned, spontaneous participation with a community
Participation with a community to maintain and enhance its environment

Erklärung

Frage 4 von 45

1

Guerrilla tactics are which of the following?

Wähle eine der folgenden:

a wartime manoeuvres
Illegal
non-traditional communication vehicles
never successful

Erklärung

Frage 5 von 45

1

The first task of investor relations is to _______________________

Wähle eine der folgenden:

create and maintain investor confidence
obtain support from SEC members
file and distribute paperwork to various stock exchanges
meet with company financial offers to strategize

Erklärung

Frage 6 von 45

1

Social marketing involves

Wähle eine der folgenden:

organizing social events to benefit a non-profit agency
joining social groups to promote an organization
working on behalf of a social cause that benefits society as a whole
marketing an organization to specific social groups.

Erklärung

Frage 7 von 45

1

As part of its management function, public relations practioners might

Wähle eine der folgenden:

develop new products
layout new sales ads
determine employee salary ranges
assist in influencing or changing public policy

Erklärung

Frage 8 von 45

1

A public is defined as a group of individuals or organisations who

Wähle eine der folgenden:

work for the same company
have a relationship with an organisation
use the same product
are boycotting an corporation

Erklärung

Frage 9 von 45

1

a group can become one of an organizations________________ when it recognizes an issue related to an organization, understands its relevance to the groups members and begins to talk about or organize to take actions on the issue

Wähle eine der folgenden:

publics
problems
rivals
competitors

Erklärung

Frage 10 von 45

1

Public marketing, advertising and marketing are_______________________terms

Wähle eine der folgenden:

interchangeable
distinctly different
synonymous
all of the above

Erklärung

Frage 11 von 45

1

Decision making in an organisation should include PR practitioners because:

Wähle eine der folgenden:

they're the only ones who know how to communicate the decisions with appropriate publicises and audiences
they are in charge of the social responsibility of the organization
they are at the highest levels of organizational leadership within the organization
their ineraction with the organizations publics gives them insight into valid issues that may influence their decisions

Erklärung

Frage 12 von 45

1

Public relations practitioners should be involved in managements decision making ________________.

Wähle eine der folgenden:

only during crises
during the decision making process
only after decisions have been made
only if key publics will oppose the decision

Erklärung

Frage 13 von 45

1

Which of the following is secondary research?

Wähle eine der folgenden:

using company or public records and contacts
reviewing previously published or broadcast information
using focus groups or surveys
interviewing company officals

Erklärung

Frage 14 von 45

1

The process of researching, creating and refining a product or service and distributing that product or service to target customers is called________

Wähle eine der folgenden:

advertising
marketing
public relations
all of the above
none of the above

Erklärung

Frage 15 von 45

1

The execution phase of the public relations process is known as ______

Wähle eine der folgenden:

planning
propaganda
evaluation
research
communication

Erklärung

Frage 16 von 45

1

When public relations practitioners seek to maintan or improve relations with local special interest groups, they are engaged in_________

Wähle eine der folgenden:

investor relations
community relations
employee relations
media relations
consumer relations

Erklärung

Frage 17 von 45

1

a group that can directly influence your organizations abilities to achieve its goals is known as _______________

Wähle eine der folgenden:

a secondary public
a primary public
a latent public
an intervening public
an aware public

Erklärung

Frage 18 von 45

1

Most crises are ______

Wähle eine der folgenden:

unavoidable
time consuming
predictable
expensive
disastrous

Erklärung

Frage 19 von 45

1

A tactic in marketing public relations is

Wähle eine der folgenden:

billboards
advertising
blogs and interactive websites
all of the above
none of the above

Erklärung

Frage 20 von 45

1

What is lobbying

Wähle eine der folgenden:

directly interacting to influence elected officials or government regulators and agents
protesting in Washington D.C. about a particular course
the enhancement of communication between investor-owned companies and their shareholders

Erklärung

Frage 21 von 45

1

What is a focus group?

Wähle eine der folgenden:

small groups of a targeted public who are interviewed for research
a group of people chosen to be finalist for the next reality show
a group chosen as the 'best of the best'
a group of people who want to go into public relations

Erklärung

Frage 22 von 45

1

The practice of combining public relations, marketing, advertising, and promotion into a seamless campaign is known as

Wähle eine der folgenden:

viral marketing
integrated marketing communications
satellite-delivered media
video news conference

Erklärung

Frage 23 von 45

1

Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods , or services by an identified sponsor?

Wähle eine der folgenden:

advertising
public relations
direct marketing
sales promotion

Erklärung

Frage 24 von 45

1

The___________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives

Wähle eine der folgenden:

value mix
integrated dealer mix
marketing communications mix
marketing control mix

Erklärung

Frage 25 von 45

1

Two major factors are changing the face of today's communications. One of these factors is the fact that

Wähle eine der folgenden:

costs of promotion are rising
mass markets are fragmented and marketers are shifting away from mass marketing
global communications are not growing rapidly enough
marcom managers have achieved more power and control

Erklärung

Frage 26 von 45

1

____________ combine (s) sights, sound, and motion: appeals to the senses: and has a low cost per exposure as advantages

Wähle eine der folgenden:

Newspapers
Television
Direct mail
Radio

Erklärung

Frage 27 von 45

1

Factors leading to the need to manage crises well include all the following EXCEPT

Wähle eine der folgenden:

Round- the- clock cable news coverage
Tabloid journalism techniques used by various media outlets
Insensitivity of those not affected by the immediate crisis
Increase numbers and depth of crises affecting society

Erklärung

Frage 28 von 45

1

Elements of 'issues management' include all the following EXCEPT:

Wähle eine der folgenden:

Anticipated issues that are year or more away
Impact of external factors
Impact of internal factors
Bottom-line orientation

Erklärung

Frage 29 von 45

1

For a public relations function to gain acceptance for issues management, the must have approved from

Wähle eine der folgenden:

The director of human resources
Top management, particularly the CEO
The marketing director
The security director

Erklärung

Frage 30 von 45

1

For risk communication to be effective, public relations people need to:

Wähle eine der folgenden:

encourage management to be part of the communications loop
anticipate the needs of media by approaching them with solid information before they approach you
take the matter seriously
ensure the organizations deed match the words

Erklärung

Frage 31 von 45

1

You can expect to sense or see all the following when a crisis strikes EXCEPT:

Wähle eine der folgenden:

The element of surprise
Events escalate
Truly helpful politicians and observers
siege mentality

Erklärung

Frage 32 von 45

1

'Transparency' a term business people are prone to use as result of the fallout from many unethical business dealings in the early 21st century, refers to:

Wähle eine der folgenden:

Organizations, particularly their management, increasing their efforts to be more open to their various constituencies
making accounting procedure even more understandable to the SEC
CEOs committing to share profits with employees and shareowners
Renewed efforts to publish corporate codes of ethics

Erklärung

Frage 33 von 45

1

Corporate social responsibility boils down to;

Wähle eine der folgenden:

providing safe products that perform well and do not harm the environment
providing employees a safe, healthy work environment
Avoiding discrimination in hiring, promoting and retaining the best people for your organization
All of the above

Erklärung

Frage 34 von 45

1

Most publc relation analysis takes the informal form called:

Wähle eine der folgenden:

Primary research
Objective research
Abstract research
Secondary research

Erklärung

Frage 35 von 45

1

'Public relations' can be defined as

Wähle eine der folgenden:

A collection of techniques for persuading people to buy products they don't need.
a collection of techniques for persuading news organizations to give space or time to people or products that are not inherently newsworthy
Planned are continuous communication to provide information about an organisation, issue or product to the public
Planned and continuous communication to obscure the inadequacies of an organization or product

Erklärung

Frage 36 von 45

1

Public relations professionals often deal with earth internal or external communications. Which of the following best describes those two types of communications?

Wähle eine der folgenden:

Internal communications deal with investors, clients, customers or contributors, and external communications keep company employees informed about the company
Internal communications always flow from the top of the organization down, and external communications always flow from the bottom to the top.
Internal communications always are carious out by e-mail, and external communications always are carried out through the mass media
Internal communications keep company employees informed about the company, and external communications deal with investors, client, customers or contributors

Erklärung

Frage 37 von 45

1

Effective public relations practitioners first

Wähle eine der folgenden:

send as many press releases as possible to as many people
determine which media outlines best serve their purposes
ask editors to promise to use their press release
find out which media have been most friendly to their client in the past

Erklärung

Frage 38 von 45

1

Which of the following is Not among the reasons often cited by journalists for rejecting news

Wähle eine der folgenden:

news organisations move slowly and need plenty of time to rewrite the release
a release received close to a deadline is likely to be thrown away
a release received close to a deadline leaves news organisations with too little time to plan press coverage
a release received too close to a deadline is less likely to be published.

Erklärung

Frage 39 von 45

1

If a news release contains a statements such as ' parents are worried about the amount of violence in our society' that release is of questionable news value because it is

Wähle eine der folgenden:

probably one- side story
stating the obvious
full of puffery
reporting a contrived event

Erklärung

Frage 40 von 45

1

Public relations is defined as __________ with an organization

Wähle eine der folgenden:

media- communication function
consumer-community function
leadership - management function
management-media function

Erklärung

Frage 41 von 45

1

Public relations practitioners develop, execute and evaluate organizational programmes that promote the exchange of influences and understanding_____________________

Wähle eine der folgenden:

among an organisation constituent parts and publics
so that hostile publics can be silenced
in a attempt to make sure organizational secrets are not leaked

Erklärung

Frage 42 von 45

1

Which of the following is NOT among the reasons of often cited by journalists for rejecting news releases?

Wähle eine der folgenden:

They are not newsworthy
They are too well written
They are sent to the wrong person
They fail to include important informatio

Erklärung

Frage 43 von 45

1

Newspapers, television and radio stations are examples of what kind of media?

Wähle eine der folgenden:

Social
Interactive
Controlled
Uncontrolled

Erklärung

Frage 44 von 45

1

	Erstellt von matthewhart123 vor mehr als 9 Jahre

Quiz am Public relartions Multiple choice questions, erstellt von matthewhart123 am 07/05/2015.

Public relartions Multiple choice questions

Frage 1 von 45

The internet has changed public relations in what way?

Wähle eine der folgenden:

Erklärung

Frage 2 von 45

YouTube, Flickr and Facebook are examples of what kind of collaborative media?

Wähle eine der folgenden:

Erklärung

Frage 3 von 45

The definition of community relations as a public relations function includes

Wähle eine der folgenden:

Erklärung

Frage 4 von 45

Guerrilla tactics are which of the following?

Wähle eine der folgenden:

Erklärung

Frage 5 von 45

The first task of investor relations is to _______________________

Wähle eine der folgenden:

Erklärung

Frage 6 von 45

Social marketing involves

Wähle eine der folgenden:

Erklärung

Frage 7 von 45

As part of its management function, public relations practioners might

Wähle eine der folgenden:

Erklärung

Frage 8 von 45

A public is defined as a group of individuals or organisations who

Wähle eine der folgenden:

Erklärung

Frage 9 von 45

a group can become one of an organizations________________ when it recognizes an issue related to an organization, understands its relevance to the groups members and begins to talk about or organize to take actions on the issue

Wähle eine der folgenden:

Erklärung

Frage 10 von 45

Public marketing, advertising and marketing are_______________________terms

Wähle eine der folgenden:

Erklärung

Frage 11 von 45

Decision making in an organisation should include PR practitioners because:

Wähle eine der folgenden:

Erklärung

Frage 12 von 45

Public relations practitioners should be involved in managements decision making ________________.

Wähle eine der folgenden:

Erklärung

Frage 13 von 45

Which of the following is secondary research?

Wähle eine der folgenden:

Erklärung

Frage 14 von 45

The process of researching, creating and refining a product or service and distributing that product or service to target customers is called________

Wähle eine der folgenden:

Erklärung

Frage 15 von 45

The execution phase of the public relations process is known as ______

Wähle eine der folgenden:

Erklärung

Frage 16 von 45

When public relations practitioners seek to maintan or improve relations with local special interest groups, they are engaged in_________

Wähle eine der folgenden:

Erklärung

Frage 17 von 45

a group that can directly influence your organizations abilities to achieve its goals is known as _______________

Wähle eine der folgenden:

Erklärung

Frage 18 von 45

Most crises are ______

Wähle eine der folgenden:

Erklärung

Frage 19 von 45

A tactic in marketing public relations is

Wähle eine der folgenden:

Erklärung

Frage 20 von 45

What is lobbying