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What do you need to have in-order to achieve message integration?
Theme Line & Logo
Common Tone & Shared Consistency
Message Consistency & Colour
Taglines & Images
Common Tone & Taglines
What do you need to have in-order to achieve strategic integration?
Shared Budget, Strong Leadership, Cross-Functional Teams
Multiple Audiences, Multiple Communication Disciplines
Corporate Mission, Common Objectives, Coordination
Common Objectives, Strong Leadership, Creative Freedom
Shared Budget, Budget Timeline, Time Management
What are the Three Processes of Semiotics?
Brand or Product Attribute
Interpretant
Sign or Symbol
Message
Imagery or Video
What are the three stages of the Response Process?
Cognitive, Affective, Behavioral
Affective, Cognitive, Behavioral
Behavioral, Affective, Cognitive
Attention, Interest, Desire & Action: What model are these steps from?
AIDA Model
Hierarchy of Effects Model
Innovation Adoption Model
Information Processing Model
Awareness, Knowledge, Liking, Preference, Conviction & Purchase: What model are these steps from?
Awareness, Interest, Evaluation, Trial & Adoption: What model are these steps from?
Presentation, Attention, Comprehension, Yielding, Retention & Behavior: What model are these steps from?
What is the Standard Learning Hierarchy sequence?
Learn, Feel, Do
Do, Feel, Learn
Learn, Do, Feel
What is the Dissonance/ Attribution Hierarchy sequence?
What is the Low Involvement Hierarchy sequence?
Learn, Do Feel
What does Informative represent from the FCB Model?
For highly involved purchases where rational thinking and economic considerations prevail
For highly involved/feeling purchases. These types of products should be advertised stressing psychological and emotional motives
For low involvement/thinking products where routine behaviour patterns and learning occurs most often after purchase
Low involvement/feeling products where appeals to sensory pleasures and social motives are important.
What does Affective represent from the FCB Model?
What does Habit Formation represent from the FCB Model?
What does Self-Satisfaction represent from the FCB Model?
Once exposed to Advertisement, what are the Three Cognitive Responses? (Model of Cognitive Response)
Product/ Message Thoughts
Source-Oriented Thoughts
Ad Execution Thoughts
Brand Attitudes
Attitude Toward the Advertisement
Purchase Intention
What are the two Elaboration Likelihood elements?
Motivation
Ability
Cognition
Execution
What are the stages in the consumer decision-making process?
Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
Information Search, Alternative Evaluation, Purchase Decision
Problem Recognition, Alternative Evaluation, Purchase Decision & Postpurchase Evaluation
Price, Warranty & Fuel Economy are what Evaluative Criteria?
Objective
Subjective
Both
None
Image, Styling and Perceived Performance are what Evaluative Criteria?
What are the relevant internal psychological processes?
Motivation, Perception, Attitude Formation, Integration, Learning
Learning, Integration, Attitude Formation, Perception, Motivation
Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Evaluation
Motivation, Perception, Attitude Formation, Integration, Purchase Decision
What are Maslow's Hierarchy of Needs?
Self-Actualisation
Esteem Needs
Social Needs
Safety Needs
Physiological Needs
Primal Needs
Psychological Needs
What is the Perception Process?
Sensation, Selection of Information & Interpretation
Selection of Information, Interpretation & Sensation
Selection of Information, Sensation & Interpretation
What are the two basic approaches to learning?
Behavioral Approach
Cognitive Learning Theory
Behavioral Observation Theory
Observational Intelligence Approach
What is the Cognitive Learning process?
Goal, Purpose Behavior, Insight & Goal Achievement
Purpose Behavior, Insight & Goal Achievement
Goal, Insight, Purpose Behavior & Goal Achievement
What are some Environmental Influences on Consumer Behavior?
Culture
Subculture
Social Class
Reference Groups
Situational Determinants
