Jordan James
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Review questions for the Fall 2020 MDIA 101-002 final examination.

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MDIA 101-002 Final Exam Review

Frage 1 von 12

1

A message being sent through the media must be _______ before it can be transmitted.

Wähle eine der folgenden:

  • encoded

  • decoded

  • channeled

  • reprocessed

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Frage 2 von 12

1

Alicia is attending a concert in a coffee house. She is engaging in which of the following types of communication?

Wähle eine der folgenden:

  • Intrapersonal communication

  • Interpersonal communication

  • Group communication

  • Mass communication

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Frage 3 von 12

1

Luis has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. Luis has been using which of the following types of communication?

Wähle eine der folgenden:

  • Intrapersonal communication

  • Interpersonal communication

  • Group communication

  • Mass communication

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Frage 4 von 12

1

The _______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.

Wähle eine der folgenden:

  • transmission

  • ritual

  • publicity

  • reception

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Frage 5 von 12

1

A media scholar is trying to find out whether Internet- or television-based political ads are more persuasive. What kind of effects is he looking for?

Wähle eine der folgenden:

  • message effects

  • media effects

  • ownership effects

  • active audience effects

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Frage 6 von 12

1

A newspaper runs stories that suggest most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors support tax cuts. This would be an example of which of the following?

Wähle eine der folgenden:

  • agenda setting

  • spiral of silence

  • social learning

  • formative theory

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Frage 7 von 12

1

Martha watches quite a bit of television, including a lot of crime dramas. She believes that the city she lives in has a much higher crime rate than it actually does. You could explain this using which of the following?

Wähle eine der folgenden:

  • uses and gratification theory

  • mean world syndrome

  • social learning

  • assumptive behavior

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Frage 8 von 12

1

_______ is where a media company uses its combined properties to promote each other and add value to the company.

Wähle eine der folgenden:

  • Synergy

  • Broadband networks

  • e-commerce

  • Competition

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Frage 9 von 12

1

_______ is one of the leading new media companies in the world.

Wähle eine der folgenden:

  • Gannett Corporation

  • Alphabet/Google

  • Youtube

  • iHeartMedia

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Frage 10 von 12

1

Big box retailers such as Wal-Mart and Target that sell CDs and movies would be considered part of which of the following?

Wähle eine der folgenden:

  • fat body

  • short head

  • mid-list

  • long tail

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Frage 11 von 12

1

Papyrus is which of the following?

Wähle eine der folgenden:

  • An ancient form of writing using symbols to stand for ideas

  • An ancient form of writing using symbols for sound

  • An early writing surface made from animal skin

  • An early writing surface made of reeds by the Egyptians

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Frage 12 von 12

1

What invention directly led to the production of inexpensive dime novels?

Wähle eine der folgenden:

  • Gutenberg's typemold and printing press

  • The steam-powered rotary press

  • Desktop publishing programs on the Macintosh computer

  • the Internet

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