VL2: Positioning I

Agenda VL 2

Positioning: Working Procedure

(Imp)

Analysis of the initial situation consists of?

How are strategic business units (SBUs) defined (II)

(Imp)

Stages of organizational complexity

(Imp)

Criteria for defining SBUs (6)

Identifying and managing stakeholders
(4 steps)

Identifying and managing stakeholder relationships (modell)

(Imp)

How can you visualize stakeholder relationships?

4 areas of stakeholder analysis

Market Segmentation Procedure

Industry analysis: The importance of a Firm's Industry

(Imp)

Industry analysis: Five Forces Analysis
Describe 5 forces?
What the 2 factors that determine the profitability of a firm?

(Imp)

Factors: Existing competitors - Rivalry (I)
Factors that influence the rivalry and their impact on profitability of the industry (6)

Factors: Existing competitors - Rivalry (II)
Factors, that imply high exit barriers?

Factors that influence the bargaining power of suppliers and their impact on the industry's profitability (5)

Factors that influence the bargaining power of buyers (4)

Factors that influence the threat of substitute products and services (7)

Factors that influence the threat of new entrants (7)

What is the Value-Net-Framework?

(Imp)

Name the 4 steps of the intra-industry analysis (strategic groups)

(Imp)

How to analyze individual competitors

Analysis of the general environment: 2 main challenges

(Imp)

Explain the scenario analysis

What does the internal analysis consist of?

Describe the resource-based model of performance

Name tangible and intangible resources (3+4)

Name 2 tools for the internal analysis

Porter's Value Chain

The 7-S model

7-S Model
(description, process, purpose, limitations, sources)

What are the 3 basic capabilities?

What are core competences?

(Imp)

Explain the VRIO concept

(Imp)

Name different strategic views

(Imp)

SWOT analysis

(Imp)