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This exam is designed to help you study for the "Adwords Search Advertising" Exam.

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Adwords Search Advertsing - Practice Exam

Frage 1 von 45

1

An advertiser selling anti-bacterial toothbrushes want to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?

Wähle eine der folgenden:

  • Allocate the set marketing budget across dedicated campaigns. Create a separate campaign that can extend it’s daily budget after profitability is achieved.

  • Divide the marketing budget between Search and Display and run two separate campaigns.

  • Automate everything in a single campaign with the Branding and ROI optimizer.

  • Run everything in a single campaign, allocating the set marketing budget to it.

Erklärung

Frage 2 von 45

1

Megan enabled Conversion Optimizer in all six of her campaigns. How Can she tell if Conversion Optimizer is improving campaign performance?

Wähle eine der folgenden:

  • Enable and Disable Conversion Optimizer every other day to observe differences.

  • Compare average CPA and conversion rate before and after using the Conversion Optimizer.

  • Monitor Overall Changes in click received.

  • Install new Conversion Tracking code.

Erklärung

Frage 3 von 45

1

Which scenario would record to two conversions (1-per-click)?

Wähle eine der folgenden:

  • A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts.

  • A user clicks on an ad and does not convert. The user performs the search again the following day. Clicks on the same ad and converts.

  • A user click on an ad and converts. The user performs the same search again the following day, clicks on the same ad and converts

  • A user clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again.

Erklärung

Frage 4 von 45

1

To improve the performance of an ad group on the Search Network, advertisers should create ad-groups containing:

Wähle eine der folgenden:

  • At least 50 Keywords

  • Keywords that are also included in the ad text

  • Destination (or Final) URLs set at the ad-group level

  • Managed placements and keywords

Erklärung

Frage 5 von 45

1

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad-Rank?

Wähle eine der folgenden:

  • Lower bids on keywords with high clickthrought rates (CTRs).

  • Change keyword match types from exact to phrase match.

  • Make changes to improve the components of Quality Score (Expected clicthrough rate, ad relevance, and landing page experience).

  • Review Impression Share report data to identify missed opportunities.

Erklärung

Frage 6 von 45

1

Dynamic search ads would be most helpful for...

Wähle eine der folgenden:

  • A local restaurant with a dynamically changing menu that offers fresh new entrees every few months.

  • Moving an ad's position dynamically in whatever direction a user's eyes are looking.

  • Websites with hundreds of thousands of products services, or listings that frequently change.

  • Campaigns that need to reduce exposure on competitive keywords.

Erklärung

Frage 7 von 45

1

You're an independent consultant selling an e-book you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

Wähle eine der folgenden:

  • Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms.

  • Predetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA

  • Unlimited budget on all platforms where ROI is positive. Use a single CPA target for all channels which matches the channel with the lowest CPA.

  • Unlimited budget on all platforms where ROI is positive. Find a different CPA for each platform which maximizes profit based on cost, sales volume, & contribution to overall marketing campaign.

Erklärung

Frage 8 von 45

1

Which can be specified at the campaign level?

Wähle eine der folgenden:

  • Ad text

  • Destination (or Fina) URLs

  • Network distribution

  • Billing preferences

Erklärung

Frage 9 von 45

1

Which feature distinguishes location extensions from regional and customized campaign targeting?

Wähle eine der folgenden:

  • Location extensions will appear when an advertiser has targeted a specific region or location.

  • Customized campaign targeting is required in order to enable location extensions.

  • Customized campaign targeting determines which address appears below the ads.

  • Location extensions will appear when a user located near the advertisers business searches on relevant terms.

Erklärung

Frage 10 von 45

1

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicated that 20% of the clicks received during the selected time period were invalid. This mean that the invalid clicks were:

Wähle eine der folgenden:

  • Filtered out of the account before they accrued cost.

  • Credited to the account

  • Removed as a result of a proactive investigation

  • Charged to the account

Erklärung

Frage 11 von 45

1

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:

Wähle eine der folgenden:

  • Bid separately for each ad variation based on its performance.

  • Manually increase clickthrough rate (CTR) to improve performance.

  • Make strategic changes to the account to improve performance.

  • Upload goals to the "Advertising Goals" Section in their account

Erklärung

Frage 12 von 45

1

An advertiser is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

Wähle eine der folgenden:

  • Use the Keyword Planner to include more variations of a given keyword.

  • Run a keyword diagnosis for the keyword in question.

  • Perform Performance Google searches on the same keyword to build data points.

  • View the Search terms report to determine the root cause.

Erklärung

Frage 13 von 45

1

Which is a recommend best practice when creating a new mobile-preferred ad creative?

Wähle eine der folgenden:

  • Integrate mobile Flash video ads

  • Use a mobile-optimized landing page

  • Use exact match keywords only

  • Target Search Network only

Erklärung

Frage 14 von 45

1

Linking your Google+ Page to your AdWords Account...

Wähle eine der folgenden:

  • Enables you to show more endorsements for your business from your customers and supporters

  • Enable users to login to your website through your Search advertisements.

  • Requires a 2-month approval process.

  • Cannot be done if you have a Google Merchant account.

Erklärung

Frage 15 von 45

1

What information does the Conversation Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

Wähle eine der folgenden:

  • Manual bid changes

  • Forecast data

  • Historical conversion data

  • Test conversions

Erklärung

Frage 16 von 45

1

Local Google+ pages created on Google My Business can be:

Wähle eine der folgenden:

  • Location extensions in Adwords.

  • Conversions in Adwords.

  • Physical locations or mobile applications.

  • Entered into their own ad auction.

Erklärung

Frage 17 von 45

1

The IP Exclusion tool allows advertisers to:

Wähle eine der folgenden:

  • Determine which IP address have seen ads.

  • Prevent specific IP addresses from seeing their ads.

  • Obtain IP addresses for valuable website visitors.

  • Discover IP addresses of competitors.

Erklärung

Frage 18 von 45

1

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad-Rank?

Wähle eine der folgenden:

  • An increased CPC bid leads directly to a small increase in Ad-Rank

  • CPC bid is on factor that affects Ad-Rank.

  • CPC bid only affects Ad-Rank on the Search Network.

  • An increased CPC bid leads directly to a large increase in Ad-Rank.

Erklärung

Frage 19 von 45

1

A high Quality Score can:

Wähle eine der folgenden:

  • Be assigned to negative keywords.

  • Be achieved with an increase in bid.

  • Prevent an ad from being served.

  • Improve an ad's position.

Erklärung

Frage 20 von 45

1

In order to differentiate ads from the ads of competitors, advertisers creating text ads should:

Wähle eine der folgenden:

  • Use exclamation points and capital letters.

  • Use special character, such as asterisks or hashes.

  • Mention competitors, and a call-to-action.

  • Include prices, promotion, and calls-to-action.

Erklärung

Frage 21 von 45

1

One reason for using Conversion Optimizer is to:

Wähle eine der folgenden:

  • Generate more clicks than manual bidding would generate.

  • Avoid unprofitable clicks.

  • Maximize ad exposure.

  • Dynamically manage ad position.

Erklärung

Frage 22 von 45

1

The purpose of a developer or authentication token is to track:

Wähle eine der folgenden:

  • AdWords Applications.

  • Adwords Usage.

  • Application Programing Interface (API) access by application.

  • Application Programing Interface (API) usage.

Erklärung

Frage 23 von 45

1

In a Reach and Frequency report, "Frequency" is defined as the:

Wähle eine der folgenden:

  • Average number of times a video as is played by a user.

  • The average number of times a unique user sees an ad over a given time period.

  • The total number of ad impressions.

  • Average number of times an ad appears on a single webpage.

Erklärung

Frage 24 von 45

1

Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:

Wähle eine der folgenden:

  • Duplicate keywords added to multiple ad groups in one campaign.

  • Incorrect IP address information filtered from Google Analytics

  • Internet Service Providers (ISPs) who assign the same IP address to multiple users.

  • Query parsing being used to show geo-targeted ads to users in a different city.

Erklärung

Frage 25 von 45

1

What kind of click volume increase is likely to be immediately filtered from an Adwords campaign?

Wähle eine der folgenden:

  • Automated Clicks.

  • A related press release.

  • "peak season" of a product or service.

  • Improvement in an ad's position.

Erklärung

Frage 26 von 45

1

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increased.

Wähle eine der folgenden:

  • Billing Summary

  • Change History

  • Campaign Settings

  • Keywords Planner

Erklärung

Frage 27 von 45

1

Information an advertiser would find in the Change History tool would be:

Wähle eine der folgenden:

  • Credit card information associated with the account.

  • Adjustments made to the daily budget.

  • Changes made by the Ad Automator feature.

  • Timestamps for when ads were approved or disapproved.

Erklärung

Frage 28 von 45

1

Intergalactic Transportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-or-mouth. Which formula best describes value-per-conversion?

Wähle eine der folgenden:

  • (Average deal value) * (10%) *(115%)

  • (Average deal value) * (10%) * (15%)

  • (Average deal value) * (10%) / (115%)

  • (Average deal value) * (0.15)

Erklärung

Frage 29 von 45

1

An advertiser made edits to an AdWords ad and noticed the the position of the ad decreased. What is the most likely cause for the decrease in position?

Wähle eine der folgenden:

  • The quality score for the account was reset after the ad was edited.

  • The advertiser landing page is down for maintenance.

  • The edited as is less relevant to the keywords within the ad group.

  • The edited as has a lower conversion rate after the change was made.

Erklärung

Frage 30 von 45

1

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for the advertiser to use?

Wähle eine der folgenden:

  • My Client Center (MCC)

  • Adwords Editor

  • Automatic Cost-per-click (CPC) bidding

  • AdWords Application Programming Interface (API)

Erklärung

Frage 31 von 45

1

Where on an e-commerce website should an advertiser install the adwords conversion tracking code?

Wähle eine der folgenden:

  • Confirmation page after a purchase

  • Shopping cart header

  • Website homepage

  • Landing page of an ad

Erklärung

Frage 32 von 45

1

An ad group contains the phrase-match keyword "underwater camera." Which search query may trigger an ad in this ad group to display?

Wähle eine der folgenden:

  • Affordable underwater digital camera

  • Water-proof camera

  • Underwater camera case

  • Camera for use underwater

Erklärung

Frage 33 von 45

1

Which determines a keyword's clickthrough rate (CTR)?

Wähle eine der folgenden:

  • Number of impressions divided by the number of clicks.

  • Number of impressions divided by the average position.

  • Number of clicks accrued per day.

  • Number of clicks divided by the number of impressions.

Erklärung

Frage 34 von 45

1

If multiple individuals are making changes to the same AdWords account, when they open that account in AdWords Editor, they should:

Wähle eine der folgenden:

  • Refresh the account in AdWords.

  • Re-enter all changes made by each account manager.

  • Download recent changes.

  • Disapprove any new proposals that appear.

Erklärung

Frage 35 von 45

1

Advertisers can provide physical address information about their businesses through Google My Business accounts. Ads that include this type of information are eligible to show on:

Wähle eine der folgenden:

  • Google Maps Only.

  • Google Search Only.

  • Any Network selected in the campaign settings.

  • Mobile devices with GPS enabled only.

Erklärung

Frage 36 von 45

1

Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she noticed she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:

Wähle eine der folgenden:

  • Automated software designed to click on her ads.

  • Users who are comparison shopping for shoes.

  • Inaccurate web server log information.

  • Users who click an ad on the Google Display Network.

Erklärung

Frage 37 von 45

1

In order to achieve the best performance possible from text ads, which is a best practice that should be followed?

Wähle eine der folgenden:

  • Use account statistics and reports to monitor ad performance.

  • Include worlds like "find" and "search" in the ad text.

  • Use at least five keywords from the ad group directly in the ad text.

  • Include no more than one ad text per ad group.

Erklärung

Frage 38 von 45

1

Which AdWords feature is compatible with Conversion Optimizer?

Wähle eine der folgenden:

  • Enhanced CPC.

  • Ad Extensions.

  • Advanced Ad Scheduling.

  • Separate Display Network Bids.

Erklärung

Frage 39 von 45

1

Adwords Editor allows users to:

Wähle eine der folgenden:

  • Invite new users to share accounts.

  • Find Relevant ads on Google Partners sites.

  • Make live edits to multiple accounts simultaneously.

  • Access multiple accounts offline.

Erklärung

Frage 40 von 45

1

How might an advertiser compare, over time, two campaign metrics such as "cost per conversion" and "cost"?

Wähle eine der folgenden:

  • Search the account for keywords with high average cost-per-click (CPC) bids.

  • Select the two metrics in "Graph options" on the Campaigns tab.

  • Filter all keywords with an average position greater than three.

  • Run an impression share report and select to display the two metrics.

Erklärung

Frage 41 von 45

1

Bud would like to test new logic in his application that uses the AdWords Application Programing Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?

Wähle eine der folgenden:

  • Ad Preview Tool

  • AdWords API Sandbox

  • Keywords Planner

  • AdWords API Tokens

Erklärung

Frage 42 von 45

1

Reviewing "Search Term" data on the Keywords tab will help advertisers to identify:

Wähle eine der folgenden:

  • Ad-groups or campaigns that should be paused.

  • New keywords ideas for a campaign

  • Potential new placements to target on the Google Display Network.

  • Keywords with low Quality Score

Erklärung

Frage 43 von 45

1

If the query "Seattle Plumbers" is entered into Google, Google will use the location term that is part of the query to show ads:

Wähle eine der folgenden:

  • To that user based on IP (Internet Protocol) address.

  • Targeting to areas surrounding the city of Seattle

  • That have included "Seattle" as an exact match in keywords lists.

  • Targeted to Seattle, regardless of the user's location as long as they are in the US.

Erklärung

Frage 44 von 45

1

An advertisers notice that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?

Wähle eine der folgenden:

  • Look at click patterns over time and rule out legitimate reasons for increased activity.

  • Submit an invalid clicks report to the Google AdWords team.

  • Submit new ad text variations for review.

  • Pause the affected campaign until an invalid clicks investigation is complete.

Erklärung

Frage 45 von 45

1

Exact Match Impression Share Metrics:

Wähle eine der folgenden:

  • Are only available at the account level.

  • Are available for both Search and Display Network campaigns.

  • Summarize impression share statistics for all keywords currently set to exact match.

  • Calculate impression share as if all keywords were set to exact match.

Erklärung