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Social Media Guideline Quiz

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Social Media Guideline Quiz

Social Media Guideline Quiz

Frage 1 von 20

1

Who can post on behalf of Kimberly-Clark and their brands?

Wähle eine der folgenden:

  • Outside agencies

  • Brand team

  • Community Managers

  • All of the above

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Frage 2 von 20

1

In all media, K-C does NOT allow brand messages to be placed in environments or with content containing the following:

Wähle eine der folgenden:

  • Graphic or excessive violence, or threats of such

  • Discriminatory, harassing or retaliatory activities

  • Exploitive or gratuitous sex

  • Editorial/Content that slanders and/or can be perceived as damaging to K-C at the corporate or brand level

  • Discussion and/or glorification of illegal activities

  • Content considered generally to be in bad taste

  • Content that discloses confidential, proprietary or trade secret information belonging to K-C

  • All of the above

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Frage 3 von 20

1

Persons under the age of 13 can leave comments/content on K-C branded social pages.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 4 von 20

1

Community Managers should use the approved "Play Nice" language in a follower conversation where social users are verbally attacking one another.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 5 von 20

1

What type of posts should be hidden from our social space? (check all that apply)

Wähle eine oder mehr der folgenden:

  • Profanity, perverted, vulgar, or pornographic language

  • Harmful or misleading information

  • Posts with a clear intention to sell or promote another product or service

  • Photo of cute babies

  • Any discriminatory, harassing or retaliatory reference regarding gender, disability, religion, politics, race, sexual preference or any other protected category

  • Personally identifiable information

  • Negative comments

  • Any content that includes sending spam or phishing

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Frage 6 von 20

1

In most cases, to preserve the immediacy and conversational nature of social media, K-C’s practice is to allow user generated content to appear immediately on K-C’s social media accounts or sites, and be moderated continuously or as soon after going live as possible.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 7 von 20

1

K-C’s preference is that every single post includes transparent disclosure.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 8 von 20

1

Community Managers can edit any content that has already been posted.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 9 von 20

1

Community Managers may request any personal, or personally identifiable, information from consumers through social media.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 10 von 20

1

Is private messaging allowed through our branded social media programs?

Wähle eine oder mehr der folgenden:

  • Yes

  • No

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Frage 11 von 20

1

The Community Manager should always steer negative social complaints offline.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 12 von 20

1

How do you decide what posts should be escalated? (Select the best possible answer)

Wähle eine der folgenden:

  • Use your best judgement

  • Ask your lead

  • Through the escalation decision tree

  • All posts should be escalated

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Frage 13 von 20

1

K-C owns all global K-C social media sites, as well as the administrative right to distribution and passwords for such sites.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 14 von 20

1

YouTube is used primarily for embedded and hosted videos.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

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Frage 15 von 20

1

What comments/posts should Community Managers respond to? (check all that apply)

Wähle eine oder mehr der folgenden:

  • Everything!

  • Product inquiry

  • Product complaint

  • All posts to the Facebook timeline, unless the comment is questionable and you're instructed to ignore by the team lead

  • Follower conversations

  • Photos on our timelines

  • Photos in threads

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Frage 16 von 20

1

What should you look for when following back on Twitter?

Wähle eine der folgenden:

  • Must have a profile photo

  • 50 followers or more

  • Whether or not the account uses profanity and or graphic photos

  • If the user is an ABDL

  • All of the above

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Frage 17 von 20

1

How responsive should the Community Manager's comments be?

Wähle eine der folgenden:

  • 10 minutes or less

  • 15 minutes or less

  • 20 minutes or less

  • 30 minutes or less

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Frage 18 von 20

1

Can Instagram posts be made from personal devices?

Wähle eine oder mehr der folgenden:

  • Yes

  • No

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Frage 19 von 20

1

What can the Community Manager retweet?

Wähle eine der folgenden:

  • Any tweet

  • Tweets from just our followers

  • A tweet from a K-C partner or blogger, and anything pre-approved by the agency

  • None of the above

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Frage 20 von 20

1

Can K-C employees leave reviews on our products?

Wähle eine der folgenden:

  • Yes

  • No

  • Yes, but only if they disclose that they are a K-C employee and their opinions are their own

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