social cognition

attribution theory

situational attribution

dispositional attribution

fundamental attribution error

actor-observer bias

self-serving bias

just-world phenomenon

self-effacing bias
(modesty bias)

halo effect

self-handicapping strategy

collectivistic cultural orientation

individualistic cultural orientation

person perception
(impression formation)

primacy effect

social categorization

attitude

ABC Model of Attitudes
(three components)

persuasion

four factors that predict success of persuasion

elaboration likelihood model

central route persuasion

peripheral route persuasion

compliance

foot-in-the-door phenomenon

door-in-the-face phenomenon

reciprocity norm

cognitive dissonance theory