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Tomlinson (2003b) He defines local criteria as those ( specific to the context, specific to the area of study ) in which the materials are ( going to be used, books that would be specifically applied ), arguing that they are best ( generated, self-generated ) from a profile, recognises that evaluation is inevitably ( subjective, objective ), that it ‘focuses on ( the users of the materials, the users of the books )’ and attempts to measure the potential or actual ( effects, special effects ) of the materials on their users