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Maxims of the cooperative principle:
1) Quantity
Quality
Tact
Agreement ( Quantity, Quality, Tact, Agreement ) : contributions must be just as informative as required.
2) Quality
Relevance
Manner
Approbation ( Quality, Relevance, Manner, Approbation ) : contributions must be true; speakers must avoid saying what they believe to be false.
3) Relevance
Manner
Sympathy
Quality ( Relevance, Manner, Sympathy, Quality ) : contributions must be relevant to the current exchange.
4) Manner
Quality
Tact
Sympathy ( Manner, Quality, Tact, Sympathy ) : speakers must be clear, avoid ambiguity and be brief and orderly.