attitude definition

components of attitudes

4 functions attitudes can serves

Utilitarian Function

value - expressive function

Ego - Defense Function

knowledge function

components of an attitude
A B C model of attributes

hierarchy of attitude formation

standard (high-involvement) hierarchy

low-involvement hierarchy

experiential hierarchy

Behavioral-based hierarchy

Multi-attribute models

Fishbein Model

Fishbein Model Flaws

Theory of Reasoned Action

how the theory of reasoned action calculates

persuasion

Communications Model: Who says what to whom, and where?

source factors

what makes a source credible

source attractiveness

message factors

one sided vs two sided arguments

sleeper effect

Elaboration Likelihood model

What makes someone use the central, and not peripheral, route?

Central Route Triggers

ELM: Peripheral Route

string argument

"bells and whistles"