Of the following website functions, which is the most important?
Having free reports, downloads, etc
Describing the services your company provides
Capturing email addresses of visitors
Having contact information on every page
The best way to promote a business with social media is
To advertise your company, services and products
To collect as many contacts as possible
Offer a lot of helpful and free information
Invite potential clients to visit your website
On-page search engine optimization refers to
Programming keywords into a website
Evaluating each page of a website for design
The amount of links coming into your website
The number of search engine sites a website is submitted to
The best way to improve search engine ranking is with
Video
A blog
Having at least 500 words of text per page
Using a lot of graphics per page
The main objective to branding is which of the following?
To have potential customers recognize your logo and marketing materials
To earn trust from your customers
Promotional materials that match and coordinate
Having a unique tag line
Which of the following marketing techniques are most likely to pay you?
Pay per click advertising
Using social media marketing strategies
Posting press releases
Article marketing
Which of the following link exchanges is the most effective for increasing search engine rank?
Ask everyone you know to link to your website
Exchange links with businesses in a related industry
Purchase links from a link exchange company
Creating a long list of recommended links on a link page
When is it most ideal to send a press release?
Only when there is "big news" happening
Only around the holidays
When news seems to be slow
Tuesday through Thursday for anything newsworthy
What is the best way to make money "while you sleep"?
By dreaming up good marketing ideas
Selling stuff on eBay
Having products on your website
Having a spouse who works the night shift
The best way to increase the possibility of website visitors following through on contacting you is
Offer a 1-800-#
Tell them to call you today
Offer a freebie "take away" with your contact information
Offer testimonials
