The first step of the ELM is to consider the audience elaboration level.
The second step is to design and evaluate the message characteristics.
The third step of the ELM concerns the message objectives - is immediate or enduring attitude change desired?
The fourth step of the ELM is to evaluate the fit between audience elaboration, message characteristics and objectives. Is there consistency between audience elaboration level, message characteristics and message objectives?
The fifth step is to test message effectiveness. Experimentally examine whether the message is more effective under low or high elaboration.
The final step is to ❌ message effectiveness. Was the message effective at the elaboration level specified? How was the certainty of the attitude influenced?
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