THEORY THAT THE TECHNOLOGY OF A SOCIETY INFLUENCES CULTURE AND SOCIAL STRUCTURE
THEORY THAT HUMANS SHAPE TECNOLOGY, NOT THAT TECHNOLOGY INFLUENCES HUMANS
THEORY THAT TECHNOLOGY NOT ONLY SHAPES SOCIETY, BUT CAN BE SHAPED BY SOCIETY ITSELF
A SITUATION THAT IS TRIGGERED BY SENSATIONAL MEDIA NEWS, WHICH RESULTS IN SOCIAL FEAR OVER AN EXAGGERATED THREAT