Dyer's Star Theory

Richard Dyers star theory suggests that celebrities are shaped by society for financial gains and for them to have a target group of more than one. This means that celebrities serve a purpose to make money put of the audience because the fans idolise them and buy their merchandises. Also that celebrities are made to represent the real people in the world through experiencing real emotions.

There are three different areas Richard theory; there is the star as the construction, the star as a commodity and the star as an ideology. The star as a construction is stating that the star is a construction and not the real person. This construction is through music videos, magazines, movies, advertising etc..

The star as a commodity suggests that stars are produced to create a profit off of related merchandise such as t-shirts, posters etc. Companies will create the stars to generate them money. This is also known as the audience and institutions, the stars being made for money purposes

The last one is the star as an ideology and this means that the stars represent certain social groups and views and this will create a certain ideology. As a result of this the audiences will copy their style and share the same views as them. This might have an impact on some stars because they are often heavy drinkers or drug abusers. It is also known as hegemony 'culture'.

Richard Dyer says that the stars will have a long lasting legacy if they make enough impact and if they don't the fans wont remember them. The paradox of the star explains that the star must be ordinary and extraordinary and that the star must be present and absent. The star need to be ordinary so that the audience can relate but then they would need to have an extra ordinary talent which will make the audience want to be like them,. And the star must be present in our lives (through social media, merchandises) but then be absent because they are actually not there 'out of reach'.

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this is dyers star theory