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When was the Google Penguin algorithm update first announced?
February 2011
April 2011
February 2012
April 2012
What is this: Text exists on the page but it's too small for a user to see.
Cloaking
Page rank sculpting
Hidden text
Keyword stuffing
What is the correct process to remove a page from the index?
Block the URL in Robots.txt
Use the NOINDEX tag on the page
Use the NOINDEX tag on the page then place the URL in the Robots.txt
Use the NOINDEX tag on the page then instruct Google to crawl the page using 'Fetch as Google' tool
Which of the following is a type of web server?
IIS
IHS
Apache
All of the above
What is keyword stuffing?
When a keyword is mentioned more than 3% in a body of text
When a keyword is mentioned less than 3% in a body of text
When a keyword is mentioned too many times it looks unnatural
When a keyword isn't mentioned at all
What does a canonical tag do?
Gives a ranking boost to the page
Tells Google not to index the page
Used to prevent duplicate content
Used as a way to flow link equity throughout the site
What algorithm update was announced prior to being launched?
Caffeine
Penguin
Panda
Mobile-Friendly
When implementing infinite scroll what tags should be used?
Pagination tags
Pagination and canonical tags
Pagination, noindex and canonical tags
Pagination, noindex, canonical and alternate tags
In the following attribute: hreflang="en-US" "en" is the _____ and "US" is the _____.
alternate, language
language, region
United States, English
region, language
Which HTTP status code is best to serve when your site is down for maintenance?
200
404
500
503
Google's Panda update was also known as the ______ update.
Vince
Farmer
Link
Which Google update was closely associated with speed, faster indexing and fresher web results?
Venice
HTTPs
If the robots <META> tag is missing, the default is:
NOINDEX, FOLLOW
INDEX, FOLLOW
NOINDEX, NOFOLLOW
INDEX,NOFOLLOW
In the following URL:
http://test.legalandgeneral.com/category/keyword?id=123#top
"test" represents the ____ and "com" is the _____
Top-Level Domain, Protocol
Subfolder, Top-Level Domain
Root Domain, Subdomain
Subdomain, Top-Level Domain
Omniture is a suite of products and not just one, what is the main analytics tool called?
Discover
Analytics
Recommendations
Test and Learn
I am a script that redirects bots to see something different to a user; what am I?
Mobile friendly implementation
None of the above
How long should a title tag be?
512 pixels, around 70 characters
512 pixels, around 55 characters
1024 pixels, around 70 characters
1024 pixels, around 55 characters
Is the META description a ranking factor?
Yes, it has been proven to show a 20% visibility increase.
Yes, it has been proven to show a 10% visibility increase.
No
The minimum REQUIRED tags in an XML sitemap include:
urlset, url
url, loc
url, loc, urlset
urlset, loc
rel="canonical" can be used to point to content on a different domain.
What does ROI stand for?
Return on Interest
Return on Investment
Return on Indices
Rise on Investment
What word in the following sentence would be targeted by Google Hummingbird:
What is the best place to find and eat Chicago deep dish style pizza?
best
Chicago
place
eat
What is a sitemap index file used for?
To list all URLs in all sitemaps
It's the same as a sitemap file but with more fields
To reference all sitemaps
For hreflang targeting
What does EMD stand for?
Extra Match Domain
Exact Match DNS
Equal Match Domain
Exact Match Domain
Which of the following ISN'T used for Black Hat tactics?
Build My Rank
Authority Link Network
Xrumer
Xenu Link Slueth
What's wrong with the following code?
<link href="http://www.mindshareworld.com" meta="canonical" />
The / at the end shouldn't be there
rel and the URL are the wrong way round
href should be an "a"
meta should be rel
What is wrong with the following piece of code:
<link href="http://www.landrover.co.uk/vehicles/range-rover/hybrid.html" hreflang="en_GB" rel="alternate" />
en_GB should be en-GB
en_GB should be en_UK
rel should be a meta
link should be a meta
What response code should be served if a page will never exist again?
410
415
403
When is using rel="nofollow" NOT appropriate?
Footer links
Press releases with optimised anchor text
Untrusted content
None of the answers listed
How many URLs are typically accepted in an XML sitemap?
30,000
40,000
50,000
60,000
If you have a page at www.example.com/page1, which of the following robots.txt directives prevents search spiders from crawling the URL?
Allow: /
Disallow: page1
Disallow:
page1 : Disallow
What link format is used to fight blog comment spam?
dofollow
nofollow
canonical
noindex
Which type of mobile setup does this refer to:
"URLs are the same for desktop and mobile sites. HTML and CSS is different depending on the user's device"
Responsive Web Design
Dynamic Serving
Separate URLs
What is dwell time?
Average time-on-site
Bounce Rate
Time between clicking on a search result then returning back to the SERPs
Which of the following are Search Engines? (Tick all that apply)
Fedora
Baidu
DuckDuckGo
Yandex
Naver
Kooboo
Seznam
Which JavaScript library replaced the ga.js library for Google Analytics?
analytics.js
urchin.js
gap.js
s_code.js
By default, how long does a session last in Google Analytics, without any activity?
12 hours
6 months
24 hours
30 minutes
When using custom campaign variables for Google Analaytics, which parameters are required? (Tick all that apply)
Campaign Source (utm_source)
Campaign Medium (utm_medium)
Campaign Term (utm_term)
Campaign Content (utm_content)
Campaign Name (utm_campaign)
What is Negative SEO?
The practice of attacking a competitor's site with techniques designed to decrease its rankings
The use of Black Hat SEO techniques
The practice of causing a web page to rank highly in Google for unrelated or off-topic search terms
A natural decrease in SEO rankings
Which of the following isn't an analytics platform?
Google Analytics
Adobe Analytics
Webtrends
Piwik
Webalyser
Which of these is a genuine Google user agent? (Tick all that apply)
Googlebot
Googlebot-News
Googlebot-Image
Googlebot-Video
Googlebot-Mobile
Which of the following are vocabularies for structured data? (Tick all that apply)
Schema.org
Microformats
Data-Vocabulary.org
JSON-LD
Microdata
What is the main SEO benefit of implementing structured data on a web page?
Structured data allows users to better understand the content on the page
There is no SEO benefit
Implementing structured data can result in a slight ranking boost
Some of this data can be used to create and display rich snippets within search results
In the following code:
<meta BLANK="og:url"
What should be in place of BLANK?
name
property
content
rel
<meta BLANK="twitter:card"
What is Accelerated Mobile Pages (AMP)?
A project aimed at improving the mobile web experience
A best practice guide for mobile websites
A suite of tools from Google especially for mobile websites
A stripped down version of Java code that can help to improve the load speed of pages on mobile
Which of the following are CMS platforms? (Tick all that apply)
WordPress
Drupal
Joomla
Magento
CQ5/Experience Manager
Umbraco
Azure
What would you search in Google if you wanted to find all of the English pages on Wikipedia that talk about the Ford Focus?
allintext:ford focus +site:en.wikipedia.com
allintext:ford +allintext:focus +site:en.wikipedia.com
ford focus +site:en.wikipedia.com
ford +focus +site:en.wikipedia.com
Which advanced search operator would you use in Google to view the Google cached version of a web page?
cache:
googlecache:
webcache:
view-source:
Which advanced search operator would give you a quick/rough idea of the number of indexed pages for a site?
site:
info:
index:
google: