Masters Degree Marketing (Strategic) Karteikarten am Relationship Marketing and Customer Relationship Marketing, erstellt von Madeline Briscoe am 31/12/2015.
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Erstellt von Madeline Briscoe
vor fast 9 Jahre
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Schließen
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Erstellt von Madeline Briscoe
vor fast 9 Jahre
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what are the information sources for a marketing database?
what information is stored in a marketing database?
why are marketing databases useful?
what is relationship marketing?
what is relationship marketing about?
how has marketing changed?
what does RM mean in the eyes of the customer
what is the savvy customer?
what is a part time marketer?
what are the qualities of a good part time marketer?
hint: CIG
why do customers want loyalty cards?
why are customers concerned about loyalty cards?
what makes a good loyalty card scheme and what are their benefits?
is it ok to treat some customers better than others? If so, when?
