B2B Branding

how does B2B marketing differ from B2C in terms of market structure?

how does B2B marketing differ from B2C in terms of buyer behaviour differences?

how does B2B marketing differ from B2C in terms of marketing practice?

characteristics of B2B branding?

what is the framework that allows b2b marketers to construct a unique brand identity?
(intangible and tangible features of marketing)

what are the 2 key strategies that seperate yout co. from the others in b2b marketing

what are key strategies brands use to differentiate in the b2b market?

where does b2b branding start?

what do businesses need to focus on to stengthen their brb branding?

e.g of brand that focuses on the brand, not product

how does focusing on market leaver benefit a brand? also e.g. of brand that focuses on the market leader

e.g. of brands that focus on a single word...not a list of attributes

e.g. of brand that focuses on a single visual

what are the critical emotional brand values within b2b marketing?
(lynch and de Chernatony)