Keywords/Definitions for 3.1 Marketing - Edexcel GCSE Business Stuides
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Marketing
Market research
Primary data
Secondary data
Quantitative data
Qualitative data
Respondents
Market Segment
Sample
Questionnaire
Product Trial
Repeat Purchase
Public Relations
Viral Marketing
Penetration Pricing
Trade Buyers
Retailers
Customer Loyalty
Product Life Cycle
Research and Development
Extension Strategy
Product Portfolio or Product Mix
Product Portfolio Analysis
Boston Matrix
Brand
Generic Product
Own Brand
Product Differentiation
Premium Price
Marketing Mix
