Masters Degree Marketing (Brand Management) Karteikarten am Nostalgia and Nation Branding, erstellt von Madeline Briscoe am 03/01/2016.
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Erstellt von Madeline Briscoe
vor fast 9 Jahre
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Schließen
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Erstellt von Madeline Briscoe
vor fast 9 Jahre
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what is nostalgia?
how is nostalgia used in marketing?
what are the attributes of nostalgia?
what are the 4 types of nostalgia?
how can marketers use everyday nostalgia?
how can marketers use tradition nostalgia?
how can marketers use uniqueness of a moment nostalgia?
how can marketers use independence and one's identity nostalgia?
examples of nostalgic strategies
how can mood be used as a nostalgia branding strategy?
how do we create brand awareness using nostalgia
why is nation branding complex?
who are the stakeholders of nation branding?
(nation brand hexagon)
what is the destination brand equity model
how can a body (gov, destination marketing org, travel agency, tour operators) market a nation?
what do tourists want in a destination today?
what are the 3 characteristics of strong national brands?
what are attributes of well-branded cities?
