________________________ is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Marketing
Production
Supply
Logistics
Which of the following elements get marketed?
Goods
Services
Information
All of the options
__________________ means the form that a human need takes as shaped by culture and individual personality.
Demand
Satisfaction
Want
Values
A ___________________________ markets the work it does or the cause it supports, instead of a product or service.
Profit Organisation
Non-profit Organisation
Public Limited Company
Private Limited Company
Which of he Marketing Mix "P's" function is Advertising, Personal Selling and Publicity?
Promotion
Product
Place
Price
The Marketing Mix - 'Place' - puts emphasis on which of the following examples?
Luxury Motor Vehicles, Tailor-made holidays
Convenience Stores, Coffee Shops
Soap Powders, Furniture Retailers
Discount Supermarkets, Low cost airlines
Metal, wood, and hard plastics are examples of _____________________________
Perishable goods
Non-durable goods
Durable goods
Intangible goods
Select the example showing Owned Goods services.
Leasing auto, hotel room, office space, wedding items
Personal advice, tutor, legal, accounting
Consultancy services
Auto or computer repairs, lawn care, home care
Enduring and complex relation exists in ____________________
B2B
B2C
MLM
Selling through intermediaries
Which of the following is a Micro-environmental factor?
Demographic
Supplier
Economic
Political
_________________ possess the nature of Positive and External , under SWOT Analysis.
Strengths
Weaknesses
Opportunities
Threats
Other than Manufacturer and Consumer, who is missing under Single Intermediary Channel?
Government
Logistics Company
Retailer
_________________ is not an Intermediaries type.
Manufacturer
Resellers
Physical distribution firms
Marketing services agencies
Direct Competitors are defined as _________________________________________.
Services or products that may appear at some point in the future, either as direct or indirect competitors.
Businesses that offer similar services and products to you.
No matter what kind of business you are in, you are trying to sell something to someone.
Alternatives available to the consumers, that provide the same fundamental solution to the consumers' needs as yours does.
Find the Secondary Stakeholder from the following:
Shareholders (Owners)
Employees
Regulatory Bodies
Customers
_______________________ consists of factors that affect consumer purchasing power and spending patterns.
Political analysis
Socio-cultural analysis
Legal analysis
Economic analysis
________________________ is not a factor impacting the Natural environment.
Surplus of raw materials
Increased pollution
Increased government intervention
Environmentally sustainable strategies
_________________________________ is a Stage 1 of Marketing Planning Process.
Conduct a marketing audit.
Analyse and understand the corporate mission and objectives.
Develop marketing objectives.
Develop marketing strategies.
Which of the following is a 'pre-final' Phase of the Marketing Planning Process?
Where are we now?
Where could we be?
How do we get there?
Are we getting there?
_______________________ is a strategy of a Marketing Audit.
Build core competencies
Add customer value
Use the 4 P's to satisfy customer wants and needs
Use tools like SWOT, PEST (PESTLE) and Porter's 5 Forces Model
_______________ is a map to adding customer value (and getting value for the customer).
Marketing Plan
Strategic Plan
Production Plan
Corporate Strategies
Corporate Strategy focuses on _____________________________.
Creating customer value
Creating shareholders value
Creating suppliers value
Creating employees value
Implementing and executing the strategy is _____________________ of a corporate strategy development process.
Phase 2
Phase 3
Phase 4
Phase 5
A _____________________ is a statement of the organisation's purpose for existing, often identifying its customers, markets, products, technology, and values.
Business Value
Strategic Vision
Business Goal
Business Mission
Nike's business mission is _____________________
To bring innovation and inspiration to every athlete in the world.
To help people be healthy.
To have our product in every home in the United States.
To help people enjoy life, or offer an affordable solution to health care.
A _______________________ possesses the following characteristics: Single independent operation of a company, has its own competitors, one manager responsible for performance.
Service organisation
Strategic Business Unit (SBU)
Private organisation
NGO
_______________________ is a strategic planning tool based on the philosophy that a product's market growth rate and market share are important in determining marketing strategy.
SWOT Matrix
PESTLE
BCG Matrix
TOWS Matrix
Under Portfolio Analysis tool, relative market share determines ___________________
How quickly an industry or market is growing
Will we invest more in it?
Market strength
How big is our company compared to the competition?
Under BCG Matrix - High stable earnings, high stable cash flow and invest strategies are own by ______________
Cow
Star
Question marl
Dog
GE Matrix - Classification of SBUs/products into nine cell matrix based on ____________________ and Business Strength
Competition
Market Attractiveness
Sociopolitical
Financial & Economic
Micro-environmental analysis is done by using ____________________________.
PEST analysis
SWOT analysis
Porter's Five Forces Model
Evolution of keypad phones to smart phones is an example of ________________________
Bargaining power of suppliers
Threat of substitute products
Bargaining power of buyers
Threat of new entrants
Under Ansoff's Matrix, Diversification means _________________________.
Developing new products for new markets.
Pushing existing products in their current market segments.
Developing new markets for existing products.
Developing new products for the existing markets.
In the Marketing Planning Process, forecasts of expected results and creating alternative plans comes under ______________________.
Goal setting
Creating the marketing strategy
Analysing the current situation
Allocating marketing resources and monitoring
Which of the following is not a basic activity of a marketer?
Market Segmentation
Target Marketing
Marketing Audit
Market Positioning
Target Marketing is to _______________________________
Identify bases for segmenting the market
Develop positioning for target segments
Develop a marketing mix for each segment
Develop measure of segment attractiveness
In the construction engineering consultancy market - National government pursuing __________________
Infrastructure projects worth billions of Dirhams
Residential developments worth millions of Dirham
Modifications worth thousands of Dirham
None of the options mentioned
In segmentation - Are they young or old (or both)? Are they wealthy? Male or female? Families or single? Nationality? These are examples of _____________________
Geographic
Psychographic
Behavioural
____________________ belongs to a situational factor for segmenting business markets.
Location
Technology
Urgency
Loyalty
ADAMS Principle - in this "M" stands for ____________________
Manageable
Monitoring
Micro-Environment
Measurable
Too much segmentation will lead to ___________________
Higher expense
Customers getting confused
Not all segments need to be distinguished
All of the answers
Rolls Royce is an example of ___________________ strategy
Selectively specialise in a number of segments
Concentrate on a single segment
Offer full market coverage
Specialise in certain products that have value for multiple segments
Positioning is defined as ______________________________________
The process of evaluating segments and focusing marketing efforts on a country, region or group of people that have significant potential to respond.
Represents an effort to identify and categorise groups of customers and countries according to common characteristics.
Locating a brand in consumers' minds over and against competitors in terms of attributes and benefits that the brand does and does not offer.
It is the process of establishing standards, indicators, and measurements or performance, comparison, & evaluation.
Which of the Marketing Mix "P" answer the following: "How can we explain/communicate the offer? (P__________)?"
SMART - stands for ___________________________________
Special, Motivating, Attractive, Rare, Timely
Specific, Measurable, Accessible, Responsible, Targeting
Special, Marketing, Attributable, Riskless, Targeting
Specific, Measurable, Achievable, Realistic, Timely
Marketing Research planning starts with _______________________
Define the marketing research problem and obectives
Look at the range of existing (secondary) data
Identify how to gather additional (primary) data
Analyse the data
Census data is an example of __________________________
Primary data
Secondary data
Continuous data
Nominal data
Which of the following is not a Primary data source?
Surveys
Focus Groups
Competitor Intelligence
In-Depth Interviews
Beliefs and attitude is a _________________________ factor, which influences consumers behaviour.
Personal
Social
Cultural
Psychological
According to Henry Asael, __________________ model possess the nature High Involvement and few differences between brands.
Dissonance reducing buying behaviour
Habitual buying behaviour
Complex buying behaviour
Variety seeking buying behaviour
Which of the following roles does not exist in consumer buying behaviour, but is there in business buying behaviour?
Initiators
Gatekeepers
Influencers
Deciders
________________ endorse the decision (made by the decider) and authorise the buyer to make payment.
User(s)
Buyer(s)
Approver(s)
Gatekeeper(s)
Under three product levels, augmented products own the additional benefit of ___________________
Brand name
Quality level
Packing
Warranty
Taxi services is an example of ______________________ service issue.
Intangibility
Inseparability
Variability
Perishability
Early majority customers, rapid sales growth and revenues comes at which stage of the product life cycle?
Decline
Maturity
Development
Growth
Google Glass is an example of which stage of the product life cycle?
Introduction
In marketing, the term 'product' refers to _________________
Intangible items that cannot be seen, tasted or touched
Is a broad concept that refers to anything that can be offered for use and consumption, in exchange for money or some other form of value
Is limited in meaning to goods, services and ideas only.
Never refers to such things as package design, brand name, or warranty
A process by which manufacturers and retailers help customers to differentiate between various offerings in a market. This is called:
Diffusion
Innovation
Market Testing
Branding
