A tour operator developed special tour packages for individuals who ride motorcycles. What did the tour operator use to segment the market?
Ethnicity
Life cycle
Demographics
Psychographics
The owner of an advertising agency plans to leave town to negotiate a merger for her/his company. What is the purpose of the trip?
Education
Business
Family
Leisure
Which of the following is an example of an intrinsic factor that often motivates individuals’ travel choices?
Safety needs
Social reasons
Cultural values
Family expectations
Because Caleb doesn’t want to go through the hassle of renting a car while traveling for business, he typically stays at hotels that offer shuttle service to and from the airport. What is the motivation for Caleb’s lodging choices?
The need for security
The need for recognition
The desire for convenience
The desire for quality accommodations
Which of the following is an example of leisure travel?
Ryan flies to Boston to make a sales presentation.
Rachel rides a train to Dallas to attend a trade show.
Thomas flies to Florida to visit his parents for a week.
Tara drives to San Francisco to sign a contract on her employer’s behalf.
What amenities are many hotels offering to attract the growing number of women business travelers?
Concierge services
Housekeeping services
Extra security measures and spa services
Room service and brochures to local attractions
Sleep Well Motel is located near a major highway that is 100 miles away from a well-known beach destination, and the average stay of a guest is one night. What is the Sleep Well Motel’s target market?
Transient traveler
College students
Married couples
Business people
Which of the following is a political factor that may impact travel behavior:
Health issues
Terrorist threats
Flight schedules
Financial difficulties
Lily is traveling to Charleston, South Carolina, to attend her best friend’s wedding. What is the purpose of Lily’s trip?
Relaxation
Visit family
Sightseeing
Special event
A cruise line offers a three-day Caribbean cruise that includes activities for parents, childcare services, and a variety of activities for children ages 6 months to 17 years old. What is the cruise line’s target market?
Single adults
Young families
Baby boomers
Senior citizens
What is an important consideration for most leisure travelers when they are planning their vacations?
Travel budget
Airline seating
Checkout process
Banquet facilities
